Alyssa Howard is the PBE auto parts consultant at the Pine Bush, N.Y., location.
In December 2010, Pine Bush Equipment opened a NAPA store inside its Holmes, N.Y., location. Now, just over three years later, Pine Bush has opened another NAPA store, this time at its main office in Pine Bush, N.Y.
The original concept at the Holmes store was to bring a stream of customers into the Pine Bush Equipment store who would be purchasing their automobile and truck parts and get exposure to various brands of equipment sold by Pine Bush Equipment. While contractors already know that Pine Bush is their source for Komatsu equipment, other brands that Pine Bush represents, such as Kubota, would commonly be used by the hobby farmer, homeowner and emerging contractor. These people would get exposure to product like Kubota when they visit the NAPA center inside of the store.
“When we put the NAPA store in our Holmes branch we felt strongly that our customers all own trucks and would tend to do their own maintenance and repairs on their vehicles,” said Holly Bodnar, president of Pine Bush Equipment.
“We felt that it would be a convenience to our customers to be able to go to one source to pick up their heavy equipment parts and their vehicle parts. We were very pleased with the results and when a NAPA franchise became available in Pine Bush, New York, we knew that it was a natural fit for us. We are confident that we will see the same increase in foot traffic to our Pine Bush store that we experienced in our Holmes store.
“An added benefit to our affiliation with NAPA was experienced during the recession. Customers were more prone to do their own vehicle maintenance and repairs during a downturn in the economy. The NAPA segment of our business remained steady while other aspects of our sales were slowing down.”
NAPA, which stands for National Auto Parts Association, is a nationwide chain of auto parts stores that sells every imaginable part for automobiles and pickup trucks.