Todd Miceli knows firsthand the importance of properly maintained and functioning hydraulic hoses. A former, successful owner of a construction equipment rental franchise, Miceli said this knowledge was a factor that prompted him to consider his own PIRTEK franchise.
“As someone who owned 400 pieces of construction equipment, I understood the need for keeping equipment in top working shape, and the negative impact it has on businesses when it's not,” Miceli said. His new service and supply center, PIRTEK Salt Lake City, opened for business in late June.
The only franchise of its kind in the United States, PIRTEK provides hydraulic and industrial hose replacement sales and services, according to the company. When a hose failure occurs, PIRTEK helps eliminate downtime by sending a Mobile Service Vehicle to perform maintenance services on site.
There are 70 PIRTEK franchises and a fleet of Mobile Service Vehicles throughout the United States. Globally, PIRTEK has more than 400 locations and 2,000 Mobile Service Vehicles in 23 countries.
Miceli's background lends itself well to PIRTEK ownership. He opened his rental franchise in 2005 and turned it into a successful business. After receiving his formal education from University of Rochester-Simon Business School, he served as chief financial officer for several companies.
Despite working in high-profile corporate positions, in some cases as a founding employee, Miceli still longed to start another business.
“I had the itch to do something on my own again,” he said. “I'm a very big fan of franchise models.”
In 2012, Miceli moved from Massachusetts to Utah so he could be near the skiing community. It was there that he decided to get back into franchising. He considered Salt Lake City a strong location because of its current and projected economic growth.
“It's in the heart of the state,” he said. “The majority of the Utah population is located in a 50- to 60-mile radius from downtown Salt Lake City. It's a solid location for us.”
Miceli will seek business from the usual PIRTEK client base: manufacturing, recycling, construction and related businesses. But the area also has activity related to gas and oil exploration and production.
Beyond that, Miceli said that PIRTEK is poised to offer service to the seven ski resorts that lie 45 minutes or so from his center.
For more information, visit pirtekusa.com.
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