Reading Truck Body Wins Media Awards at NTEA Show

Fri March 27, 2009 - National Edition
CEG




Reading Truck Body LLC won both of the industry trade press awards at the National Truck Equipment’s (NTEA’s) Work Truck Show in March in Chicago. The company’s new Aluminum Classic II service body earned the 2009 Editors’ Choice Award for New Product Innovation and the inaugural Work Truck Show Green Award. With these awards, attending media recognized the Aluminum Classic II as both the most innovative new product at the show and the one that best improves work truck fuel utilization.

Reading Truck Body’s new Aluminum Classic II service body was voted number one for the Editors’ Choice Award from a field of nearly 100 products introduced at the show. NTEA developed the Work Truck Show Green Award this year to recognize companies that have gone the extra mile to develop products and technology that improve work truck fuel utilization. Editors at the show chose from 17 entries in this contest.

Reading’s new 8 ft. (2.4 m) Aluminum Classic II service body weighs 45 percent (500 lbs. [227 kg]) less than comparable steel service bodies, providing a fuel savings of up to 12 percent, depending on vehicle application. The Aluminum Classic II also offers improved payload capacity and reduced wear and tear on chassis components, according to the manufacturer.

It is built using recyclable materials. Priced just 15 percent higher than a standard steel body, the new quick-mount Aluminum Classic II features stainless steel rotary locks, hidden hinges, the Dual Pro door seal system and a slam-action tailgate. Reading provides a 10-year limited warranty on the body, which is available in 8-ft. single wheel and 9-ft. (2.7 m) dual wheel models.

“We predicted that our customers and potential buyers were going to be greatly impressed with the new Aluminum Classic II, and we’re gratified that media at the show also recognized the value and advantages of this product,” said Jim Kraschinsky, senior vice president of sales and marketing for Reading Truck Body. “We’ve been manufacturing aluminum service/utility bodies of all sizes for more than 25 years, and we’re particularly excited about these new bodies that offer such huge weight and fuel-saving benefits. The Aluminum Classic II is Reading-rugged, environmentally friendly, and will help fleets, utilities, contractors and companies of all types to save money.”

Reading Truck Body LLC, headquartered in Reading, Pa., has been a manufacturer of service and utility bodies, dump bodies, stake/platform bodies, caps, and pickup storage boxes for more than 50 years.

For more information, call 800/458-2226 or visit www.readingbody.com.