Ring Power SVP/Director of New Heavy Equipment Sales Tim Maguire announced the promotion of Vice President Toby Crews to the position of Central Florida regional sales manager. Effective June 1, Crews will take charge of Ring Power's Riverview, Fla., branch location.

After joining Ring Power in April 1995, Crews worked hard to establish a successful track record as a sales representative for various divisions within the company, including new equipment sales for Ring Power Lift Trucks, rental sales for The Cat Rental Store and new equipment sales for Ring Power's heavy equipment division.

In 2005, Crews was promoted to regional sales manager for the brand new location on Pecan Park Road in Jacksonville, Fla. Since then, his responsibilities have included heavy equipment sales for northern Duval County as well as general management of the heavy equipment, Cat Rental Store and truck engine operations at the branch.

Crews said he looks forward to tackling the challenges of his new position. In addition to managing the Riverview facility overall, Crews will be responsible for the heavy equipment sales personnel and operations at Ring Power branches in Lakeland, Tarpon Springs, Sarasota, Brooksville, Orlando and Palm Bay as well as Riverview.

"I am grateful for this opportunity to meet Ring Power's customers in Central Florida, and hope to continue to build solid, mutually rewarding business relationships here," he said. "Most importantly, I want our customers to know that they can continue to count on the same outstanding service and support that they have always received at our facility in Riverview."

Ring Power, the exclusive Caterpillar dealer in central and northeast Florida, is headquartered in St. Augustine. Ring Power is comprised of eight divisions and has more than 45 years of experience selling, servicing and supporting Caterpillar and allied equipment.

For more information, visit www.ringpower.com.