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Road Machinery Lays Down Large Footprint for Sennebogen

Wed September 09, 2009 - West Edition
Construction Equipment Guide

Mutual interests and needs made partners of Sennebogen and Road Machinery LLC said Gary Beal, vice president of sales of Road Machinery.

"Sennebogen was offering purpose-built machines that we thought would be of great value for our customers, and they were looking for a major distributor to represent them in the southwestern United States," said Beal. "Our company president, Dennis Romanson, had previous experience with the Sennebogen line and he thought it would be a good fit for us. His hunch was correct. We love working with the people at Sennebogen. They're innovative, creative, and open-minded and provide strong support to both the distributor and customer. And on top of that, the product performs as promised."

With 14 locations spread throughout California, Arizona, New Mexico and West Texas, Road Machinery LLC provides a large footprint as the official Sennebogen distributor from El Paso, Texas, right up to Northern California.

"Road Machinery is a major player for Sennebogen with its multiple locations in the southwest," said Michael Worth, the Sennebogen regional sales manager who facilitated the partnership.

Established in the Phoenix area in 1955 with seven employees, Road Machinery has experienced continual growth and expansion over the past 50 years. Today, more than 300 employees serve the mining, construction, industrial and governmental markets. They support their customers with repair and rebuild facilities, field service capabilities, factory-trained mechanics and complete parts inventories in the company's multiple locations.

According to Beal, taking on the Sennebogen line of material handlers complements Road Machinery's other product lines and has provided the company with more opportunities than officials first imagined.

"The Sennebogen machines have opened up potential new markets for us in scrap, logging, demolition, recycling, landfill and port applications. Diversity of applications will be our key to success. Our objective at first was to learn how to walk with the line before we started to run with it. Sennebogen has been great in coming to our locations and teaching us about the machines and how their purpose-built design meets our customers' various application needs. Right now, we are looking into learning more about port applications in order to serve the unique needs of our customers in that sector," said Beal. "We appreciate that this is a very unique market opportunity that deals with many, many variables."

Road Machinery understands how important it is to maximize its customers' uptime, according to Beal.

"A large inventory of spare parts and factory-trained personnel — that makes the difference in our business," said Beal. "We also offer repair and maintenance (RAMP) packages tailored to our customers' needs. A program like this has great appeal to many of our clients as it maximizes their uptime. Their machines are always ready to go."

"We are pleased to have Road Machinery LLC on the Sennebogen team," said Constantino Lannes, president of Sennebogen LLC. "Their highly visible presence in the southwestern U.S. and their emphasis on developing partnerships with their customers and providing them with strong aftermarket product support makes them the perfect partner."

For more information, call 877/309-0099 or visit

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