Impact Rentals, based in Georgia and South Carolina, celebrates six years of growth in the Southeast. With a focus on exceptional customer service, the company plans to open new locations annually. Offering a diverse rental fleet and specialized service, they prioritize customer needs and employee development for continued success.
Impact Rentals photo
(L-R): Key staffers of Impact Rentals include Scott Angel, president; Paul Warren, service manager; Josh Nelson, region manager; Jordan Wright, fleet acquisitions; Ashton Camp, corporate trainer; Nick Lentini, sales manager; and Steven Anthony, hammer, demo and rebuild specialist.
In 2025, Impact Rentals, based in Buford, Ga., will celebrate six years in business, marking steady and significant growth in the Southeast. With three locations in Georgia — Athens, Decatur and Buford — and an additional location in Greenville, S.C., the company continues to expand its footprint. Supported by a trusted shared-services partner that assists in key business areas, Impact Rentals is well-positioned for continued growth and success.
"Impact Rentals was founded to serve a single contractor, with a focus on providing exceptional service and reliable equipment," said Angel. "Since then, we've grown significantly, expanding our reach across multiple rental markets and opening additional locations."
Leading Impact Rentals is Scott Angel, who has 27 years of experience in the rental industry, having worked with several major rental outlets in north Georgia. Angel said that an opportunity came his way to start and grow a new rental organization, and the company has been thriving ever since.
Angel said that with the current growth trends, he could see the company opening two or three new locations every year for the foreseeable future. "We're a young company — we're in growth mode," added Angel.
"What I've seen over the years with some rental businesses is that they say they're all about service, but the service was lacking," said Angel. "What we're trying to do here is to be completely centered on what the customer needs and be centered on what the customer expects a rental company to provide to them — and then follow through."
The company is stacked deep with talent, according to Angel.
"Paul Warren, our service director, comes from a contractor background," Angel said. "He worked for several companies before coming to Impact. He understands what the customer is doing out there every day."
Reflecting on the company's growth, Angel said, "When we started this business, we grew the fleet with the intention to keep a newer, extremely well-maintained fleet — more so than other rental outlets — which results in far less hard downtime. We have well-trained technicians that keep up with the machines at a high level."
Praising Warren's dedication, Angel said, "Paul [Warren] is probably the most detailed person I've seen in my years in the business. He knows the history of the machines we own. He knows the detailed work orders for the history of each of the machines that we put out for sale or rent. How he does fleet maintenance sets an industry standard. After their rental life, our machines command more dollars at auctions because of their history and maintenance. All because of Paul."
The Impact Rentals team is strengthened by experienced professionals like Josh Nelson, regional manager, and Nick Lentini, sales manager. According to Angel, the company's field service dispatch has evolved into a highly efficient operation, while branch managers have grown into outstanding leaders, consistently delivering exceptional results.
Discussing Impact's approach to customer service, Angel said, "All machines break down. It's the response that makes the difference. We're all about the details of timely field service. We shoot for less than a two-hour time frame to be on someone's job site to take care of their machine issues. If a job is a little further from one of our locations, we'll quickly use an external source to meet the immediate need."
Steven Anthony is another key staffer who recently joined the company as its hydraulic hammer specialist. Anthony has more than 20 years of experience with hydraulic hammers and is quickly becoming an integral part of the company's rental business opportunities.
Anthony said that the company not only rents hammers but also sells and rebuilds units. Impact Rentals is an authorized Okada full line dealer, service center, and parts distribution source, offering comprehensive support for Okada products. The company employs trained factory technicians and skilled rebuild specialists to ensure equipment is maintained to the highest standards.
"We also rebuild other hammer manufacturers," Anthony added. "Our hammer rentals are always paired with a carrier machine appropriate for the hammer size. Each hammer machine is equipped with glass guards for rock protection and a greasing system. As part of our enhanced service, we provide operator training on hammer use and will even swap out the hammer or carrier machine if the application turns out to be heavier than expected."
Impact Rentals has machine/hammer combos from skid steer machines all the way up to 100,000-lb. machines. A fleet of close to 40 well maintained machines with hammers including several 12,000-lb. and10,000-lb. hammer/carrier machine combos are available.
Angel's philosophy is "providing service in a lack of service industry," adding, "I just don't see many of the others in the industry serving their customer appropriately with a bit of a take it or leave it mentality. We want to be the Chick-Fil-A of the rental industry where the consistency of customer service is always there no matter where you go."
Angel also believes, "you can't manage a relationship through a spreadsheet. There's too much spreadsheet study and manipulation and not enough focus on the customers and the employees that take care of the customer."
From the humble beginnings a short six years ago of serving one contractor, now Impact is "flipping the script" by showing other customers the same level of first-class service that a rental company would provide to a large single customer. The company also has expanded its offerings into grade control dozers and excavators and base stations and rovers and has partnered with Terrawise Solutions, a Georgia-based construction technologies company to provide expert support and training.
Jordan Wright heads up Impact Rentals fleet acquisitions and works with maintaining and operation of the fleet and is in constant communication with the entire staff to ensure all needs are met.
Most of Wright's acquisitions are new machines, but occasionally, well-maintained low-hour lease return machines are considered, too. The company carries some of the larger machines including 50-ton excavators and larger-sized dozers and has stepped into the 45-ton haul truck segment.
Impact Rentals boasts a well-rounded rental fleet of earthmoving machines, tamps, trenchers and lifts from 12-ft. micro scissors up to the 40-ft. slab scissors and rough terrain, too. Impact also carries boom lifts from 32 ft. narrow to 135 ft. boom in electric, diesel, and hybrid and telehandlers 5K to 15K.
The company's total inventory of rental assets is approximately 1,380 units, with pretty much something for everyone. From a small local contractor or landscaper all the way to a large earthmoving contractor.
The company feels it differentiates itself in the industry by having a deeper layer of close customer and staffing relationships. With a full-time training staff to fully equip each new addition to the organization, Impact feels that it is sending out well-prepared representatives on all levels of the business for the maximum "customer-centric" focus. One of the key individuals at Impact is Ashton Camp. She serves a dual role as the corporate trainer and inside business development manager ensuring new team members are equipped with the knowledge and skills to excel in their roles.
According to Impact Rentals, the company is all about finding the best-of-the-best employees and recruiting them in areas like high schools where they can bring in young talent that can grow in the business. The company even started an internship and vocational program with a high school in Gwinnett County, Ga., to bring in young recruits who want to get started on the ground floor of a great career opportunity. Several have already come through the program, offered a job and now and thriving in the company.
Through its strategic initiatives, well-defined policies, and customer-focused philosophies, Impact Rentals is well-positioned to emerge as one of the leading regional rental powerhouses — a goal that is both achievable and within reach. CEG
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