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Vermeer to Phase Out Vermeer by Wildcat Brand Name

Change is in the air at Vermeer.

Mon September 23, 2013 - National Edition
Construction Equipment Guide

Vermeer Corporation will withdraw from production and marketing of the Vermeer by Wildcat brand name. The process will transition the Vermeer by Wildcat brand products — including trommel screens and compost turners — to Vermeer brand products.

Vermeer acquired initial ownership stake in Wildcat in 2007 and acquired the remaining ownership interest in 2009. As part of the transition, the manufacturing facility known as Wildcat Mfg. Co. Incorporated, which is located in Freeman, S.D., will change its name to Vermeer Freeman Manufacturing Inc. (VFM).

Changing the name to Vermeer Freeman Manufacturing Inc. allows a more accurate representation of the Freeman facility’s capabilities to manufacture products beyond trommel screens and compost turners. The manufacturing facility also currently produces horizontal directional drilling fluid mix systems.

In addition, trommel screens and compost turners will now be available exclusively through the Vermeer dealer channel, a group of more than 190 industrial dealership locations around the globe.

“This step further demonstrates the commitment Vermeer has to the recycling market,” said Jason Andringa, Vermeer president of forage and environmental solutions. “Cross-pollinating the practical innovations developed by Vermeer Corporation with the market experience of the Freeman team is key to our growth strategy.”

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