FAE USA, Inc., located in Flowery Branch, Ga., announced they have selected singer/songwriter Edwin McCain as their spokesman. FAE USA is the U.S. subsidiary of FAE Group, a manufacturer of machinery for land clearing, road construction, agricultural and forestry applications.

“We partnered with Edwin McCain not only because he is a well-known musician, but also for his knowledge of the land clearing business and our equipment,” said Giorgio Carera, FAE USA's CEO. “FAE looks forward to growing our partnership with Edwin in the years to come.”

The partnership came about after musician Francisco Vidal, a mutual friend of Carera and McCain, reached out to McCain about using his music for a promotional video for FAE. McCain said he was interested in the idea, but said he wanted to do more

In addition to touring, McCain also owns a forestry company — Nomad Land Management.

“I do forestry mulching, so I sent him [Carera] a picture of my machine. I said, 'I would be happy to do the music, but I would also love to be the spokesman for your equipment.' That's how the conversation started. Giorgio came to a show in Atlanta and we met and hung out, and that's how the relationship was born. I'm a huge fan,” said McCain.

In his latest video for FAE, McCain discusses the PrimeTech PT175 Dedicated Mulcher.