Create a CEG Account  /  CEG Login



Volvo CE Dealer Rudd Equipment Co. Expands Its Territory in Midwest

Rudd Equipment Co., a Ferronordic subsidiary, has expanded its territory in the Midwest by acquiring Volvo CE inventory from Housby. This acquisition adds three Iowa locations, making Rudd an exclusive Volvo CE dealer in the region. The move aligns with Ferronordic's goal of growing its U.S. business.

- Midwest Edition #4
Volvo CE

Volvo CE graphic

In an asset purchase effective Jan. 30, 2026, Housby Heavy Equipment (Housby) transferred its Volvo CE inventory at three dealership locations in Iowa to Rudd Equipment Company, a subsidiary of Ferronordic.

With its construction equipment headquarters based in Louisville, Ky., Rudd has been in business for 74 years. This acquisition brings the company to 16 total locations in eight states. The new locations cover most of Iowa and one county in Illinois, where Rudd will be an exclusive Volvo CE dealer offering Volvo CE products and services in the dealer's new and existing territory.

"Housby has built a strong presence in their region that Rudd will undoubtedly carry forward," said Scott Young, head of region North America, Volvo CE. "This expansion of Rudd's territory allows Rudd to fully realize the benefits and synergies of both companies."

"This is the first step in expanding our U.S. business," said Henrik Carlborg, CEO of Ferronordic. "Building on the work of Kevin and Kelly Housby, we aim to continue developing a leading equipment dealership in Iowa and across the broader Midwest. We are excited to welcome the employees of Housby's equipment dealership to Rudd and Ferronordic."

The transaction does not affect Housby's business for Mack Trucks or any other Housby business.

Ferronordic is a construction equipment and trucks service and sales company with branches in the United States, Germany and Kazakhstan.

For more information, visit volvoce.com.


Today's top stories

Security Paving Begins Caltrans SR 91 Sign Rehab Work

HDOT Completes Rebuild of Lala-Damaged Highway

New Holland Adds Three New Models, WORKMASTER Compact Utility Tractor Lineup

ROMCO Celebrates Grand Opening of Amarillo Branch

New Holland Debuts ForageCam, FR Forage Cruiser Models

Top 15 Things to See and Do at Equip Expo 2026

Hapco Breaks Ground On OKC Manufacturing Facility

Skanska JV Wins $2.43B Contract for Calif. Light Rail Transit Project





×

Stay Ahead of the Market

Get weekly equipment news, auction updates, and dealer insights — trusted by thousands of industry professionals.