W.I. Clark Company Holds Customer Appreciation Day in Wallingford, Conn.

The event featured an array of food trucks, competitions, vendor displays, product demos and a truck show, which attracted more than 350 guests.

Wed October 19, 2016 - Northeast Edition #21
Construction Equipment Guide

Kyle Pelletier of Truck Builders of Connecticut won 1st place in the tractor division in the truck show contest with his 1986 Mack Superliner.

Future Operator? Contractor? Engineer? Either way, guests of all ages enjoyed the day at W.I. Cark’s customer appreciation day.

Erik J. Burr, executive chef of Pig Rig BBQ in Wallingford, Conn., was loading anxious customers up with melt in your mouth ribs and brisket.

The W.I. Clark Company celebrated the first day of fall by hosting a customer appreciation day on Sept. 22 at its Wallingford, Conn., location.

The forestry simulator was another challenge to entice the customers to test their skills.

(L-R) are Mark Mockovak, finance manager of W.I. Clark Company; Mark Hansen, vice president of W.I. Clark Company; and Kim Pelletier of Truck Builders of Connecticut. Peletier won 1st place in the dump division of the truck show contest with his 1963 Mack B-61 and also won the overall People’s Choice Award with the same truck. He was all smiles receiving his award.

Tom Lawlor of Tom Lawlor & Son won 1st place in the pick-up division of the truck show with his 1977 Ford F-150. (L-R) are Mark Hansen, vice president of product support; Tom Lawlor; and Rob.

Customers were able to demo this Hitachi excavator equipped with Topcon GPS technology, showing them how effortlessly you can operate the machine without needing any visibility through the windshield.

“FREE ICE CREAM!” Mister Softee’s Ice Cream of Bridgeport, Conn., was a delicious treat on this surprisingly hot 85 degree “fall” day.

(L-R): Norm, Steve, Jack and Sam Haller, all of Haller Construction in Easton, Conn., have been loyal customers of The W.I. Clark Company for more than 25 years. Haller Construction Company prides itself on, “working in harmony with nature.”

William “Bill” Dufford (L), founder of Riverview Farms in Glastonbury, Conn., and Doug Hansen, president of W.I. Clark Company, were enjoying catching up at the customer appreciation day.

Collin Morin of Morin Paving in Plainville, Conn., won 2nd place in the dump division of the truck show with his 1988 Mack RM FWD.

An inside view of the cab of the Hitachi excavator sporting the Topcon GPS technology.

Testing operator’s skills on this John Deere 85G excavator was one of W.I. Clark company’s challenges for the day. Whoever could set this ball on the designated props without hitting the side cones, in the fastest amount of time would win, and Aaron Nezvesky of Snow’s Farm did just that.

The W.I. Clark Company celebrated the first day of fall by hosting a customer appreciation day on Sept. 22 at its Wallingford, Conn., location. This family owned and operated business began in 1920 with Winfred Ira Clark selling parts off the back of a motorcycle. In 1925 he opened his first location in New Haven, Conn., selling Ingersoll Rand equipment and parts. W.I. Clark was very involved in the creation of many of the roads that exist in Connecticut today, and over the course of 90 successful years in business, has expanded into Connecticut's premier John Deere, Hamm/Wirtgen/Vogele, Kleemann, LeeBoy, Hitachi, Doppstadt and Eager Beaver dealer with 88 employees and three locations throughout the state.

The W.I. Clark company wanted to show its appreciation by giving back to its loyal customers and community. The event featured an array of food trucks, competitions, vendor displays, product demos and a truck show, which attracted more than 350 guests. Attendees had a chance to prove their skills in three different competitions: Aaron Nezvesky of Snow's Farm won the Excavator Challenge as he mastered the controls of a John Deere 85G excavator. Brian Riendeau of Riendeau & Sons Logging won the Forestry Simulator Challenge by loading 42 logs in three minutes. The Excavator Simulator Challenge was won by Zack Tiezzi of Summit Landscaping. The grand prize raffle drawing featured the free use of a mini-excavator for an entire month, which was awarded to Chip Neal of Seymour Sealing Service.

Topcon, a vendor at the event, had a wide range of GPS tools on display for land surveying and equipment control. It also had a demonstration allowing customers first-hand access to a Hitachi excavator equipped with a GPS system that allowed them to operate the machine without needing to look through the windshield. The Topcon 3D-MC2 increases speeds up to 200 percent when installed on a dozer, with a tighter accuracy than ever before, and machines can now be ordered already equipped with these devices.

W.I. Clark proudly serves all of Connecticut, western Massachusetts and Rhode Island. Its Brookfield location is closing and moving to 17 Eagle Road in Danbury, Conn., conveniently located just off I-84.

(This story also can be found on Construction Equipment Guide's website at www.constructionequipmentguide.com.) CEG

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