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Yancey Bros. Co. Names Cat Vocational Truck Sales Manager

Fri May 13, 2011 - Southeast Edition
Construction Equipment Guide

Yancey Bros. Co., based in Austell, Ga., recently announced the addition of Guy Milliken to its management team for support of the new Caterpillar Vocational Truck line.

Milliken joins Yancey as the Cat Vocational Truck Sales Manager and has spent the past 37 years in the trucking industry at both the manufacturer and dealer levels.

Milliken began his career in Newburgh, N.Y., in 1973 with Mack Truck Inc., prior to moving to Atlanta four years later.

On the manufacturer side, Milliken developed a dealer network for the launch of a new truck product into the U.S. market in the mid 1980s. Following the launch, he moved to the dealer side of the business and has held positions ranging from Technician to Service Manager to Sales Representative. He also provides a strong knowledge of the used truck market and truck financing.

Milliken will provide sales and service support to Georgia customers as the new Caterpillar Vocational Truck offerings continue to expand.

“After looking into this opportunity, I realized that joining a company that is almost 100 years old, covers the entire state of Georgia very well, is customer-oriented and focused on complete customer satisfaction is a great opportunity,” said Milliken. “That’s what the attraction was that drew me here. Plus, having a product launch for Caterpillar and our vocational truck, which is where my 37 years of experience has been, felt like a natural fit.

“I’ve worked with Yancey for years from the engine side of the business selling other brands of trucks. I found that the management, administration and support system that is in place is second to none in the industry,” he said. “We really have a jump on other truck manufacturers and their dealership groups. We cover the entire state for service and support, where others might service just smaller geographic areas. Yancey Bros. Co. has proven to me over the years that their number one goal is customer satisfaction.”

Milliken’s immediate focus is to build and provide sales, training and support for the Yancey sales group with the objective of quickly putting the Caterpillar Vocational Truck product into the hands of existing Yancey customers and then broaden the approach to prospects in the rest of the state of Georgia.

“Caterpillar has never had a truck before, so from a sales perspective, we have to forge a new base,” Milliken said. “However, the relationships we have built from the machine side of the business make the sales of the vocational trucks a natural fit for existing equipment customers who already have a truck fleet.

“Whether it is for a dump truck, refuse truck or a day cab tractor, each truck we order will be for a specific vocation,” he continued. “When we take the order and get all the specifics of what a customer requires, we’ll take care of building an end-product that, when delivered, will be ready for our customer to put their decal on the truck, turn the key and go to work.

“When we place our truck orders on a regular basis from Cat, when they come in, we will typically outfit them with a body that will be road-ready equipment with a goal of providing immediate one-stop shopping. From a parts and service standpoint, our team will be well-trained professionals. Caterpillar is currently conducting training sessions for our Technicians and product support staff specifically for the Cat Vocational Truck line,” Milliken said.

For more information, call 855-NEW-TRUK (855-639-8785), or visit

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