YES JCB has announced the opening of its second full-service dealership in Madison, Wis. The company’s second branch joins YES JCB of Milwaukee, Wis., in serving construction, agricultural and industrial equipment customers. The 18,000 sq. ft. Madison location will carry JCB’s full line of construction and agricultural equipment, including new, pre-owned and rental models, as well as offering replacement parts and equipment service.

Since it was founded in 1990, YES Equipment & Services Inc., YES JCB’s parent company, has been providing material handling equipment, including new and used lift trucks, personnel carriers and aerial work platforms, to the Menomonee Falls, Wis., and Itasca, Ill., markets.

When the company expanded into construction and agricultural equipment sales in 2009, it opened its first YES JCB branch in Milwaukee, Wis. After five years of success in Milwaukee, YES JCB is expanding again with a second location in Madison. The opening of YES JCB in Madison will allow the company to expand its service area even more and fill a void in the construction equipment and parts and service market in the city.

“Adding our new Madison location will allow us to meet the needs of construction and agricultural equipment customers, whether they’re interested in buying or renting equipment or in need of parts or service,” said Cliff Anglewicz, YES JCB’s CEO. “The Madison market needs a dealer focused on serving customers with urgency, and we’re excited to be able to fulfil that need and show customers the advantages of JCB equipment.”

YES JCB in Madison will offer JCB’s full range of equipment, including some of the world’s safest and most innovative skid steer known for its single-arm Powerboom and unique side entry door, which Anglewicz said is a great fit for the Madison market.

“With the tremendous industry interest in the JCB skid steer, we feel Madison is a natural fit for the growing business. The skid steer, coupled with the other agricultural and construction equipment, should enable YES JCB to increase our market share in the area,” Anglewicz added.

“YES JCB has built a strong reputation for quality customer service and sales over the past five years, and we’re proud to be affiliated with the company,” said Dan Schmidt, JCB North America’s vice president of sales. “Their expansion helps strengthen our North American dealer network, and we look forward to many years of success and working together in the future.”

For more information, call 888/276-4365 or visit www.buyjcb.com.

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