Stacey Hansen will be responsible for brand management, creative development, media planning, event management, public relations and advertising.
Newly appointed JCB dealer, JCB of Florida and South Georgia recently appointed Stacey Hansen marketing manager at its Tampa, Fla., location. Hansen will be responsible for brand management, creative development, media planning, event management, public relations and advertising for its four locations as the dealership continues to grow its market presence in the southeast.
Hansen has 10 years of construction equipment marketing experience managing several locations, including former Case dealer Briggs Construction Equipment. She began her career as a marketing coordinator with Case dealer, McCann Industries in the Chicago area. She also has worked in business development and marketing consulting assisting CNH dealers in North America with channel marketing firm, MCOMM Group.
Founder and CEO, A.D. “Sandy” MacKinnon has directed the branding strategy and advertising for the dealership since its inception in 1982 as Yale Lift Trucks of Florida and Georgia.
“We’ve managed to build a solid brand reputation in the material handling industry through our continual commitment to providing outstanding customer service,” said MacKinnon. “Stacey’s knowledge of this industry will allow us to build a consistent and targeted brand message with our JCB customers.”