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Low Country Machinery Moves Into JCB Model Facility

Fri October 10, 2003 - Southeast Edition
CEG



Low Country Machinery Inc., a JCB dealer located in Savannah, GA, recently moved into a newly constructed facility next door to JCB Inc.’s North American headquarters and manufacturing plant.

The dealer facility is something out of the ordinary because it has been constructed and identified as a model JCB dealership, ensuring the dealership reflects the image of the JCB brand with a consistent visual identity in the building’s interior and exterior. The Low Country Machinery location is a visible icon for JCB and is easily recognized by passersby.

The 14,000-sq.-ft. building houses sales offices, a well-equipped parts department and a dedicated full-service area with four drive-through service bays to support JCB customers.

The T-shaped building integrates the three main dealer business functions — sales, service and parts — spreading out from a central reception area. The central reception area has an open feel and incorporates a “see-through” environment where sales offices, parts and service areas can be seen from the reception area for complete, dedicated customer service.

“We’re pleased with our new facility and the strong JCB identification makes us an even more formidable competitor in the Savannah, Hilton Head and Augusta markets,” said Rich Ginder, Low Country Machinery Inc. president.

The new building’s design, exterior finish, signage, reception and office furnishings are visually associated with JCB’s corporate identity standards. JCB dealers worldwide are required to adopt these identity standards to ensure that dealerships visually integrate their association with JCB.

The “moorland green” aluminum clad and glass building exterior of the Low Country Machinery building closely follows JCB standards. Prominent displays of illuminated JCB logo signage and the dealer’s name on the building reinforce the manufacturer/dealer association. The premises also incorporate an illuminated new machine display area representing the complete JCB product range sold by Low Country Machinery Inc.

“JCB Inc.’s success is focused on dealers who are close to customers in the market and provide excellent product support. Low Country Machinery Inc. is an excellent example of these principles. Their new location and facility further demonstrates JCB and Low Country Machinery’s commitment to customers in the low country market area.”

Low Country Machinery Inc. has been a JCB Dealer since the company started in August of 2001. Low Country Machinery provides sales as well as parts and service support for the full line of JCB machines in 36 southeastern Georgia counties and the three counties of Beaufort, Hampton and Jasper in South Carolina.

The dealership is located at 1008 East Highway 80 in the JCB Savannah Industrial Park on the corner of Highway 80 and Bourne Avenue.

JCB Inc. is the North American subsidiary of JC Bamford Excavators Ltd., one of the top four construction equipment manufacturers in the world. JCB markets a wide range of construction equipment in North America, including backhoe loaders, wheel loader/tool carriers, telescopic handlers, rough-terrain forklifts, skid steer loaders, hydraulic tracked excavators and articulated dump trucks. In January 2000, JCB’s first “Made in the USA” backhoe loader was built at the company’s new 500,000-sq.-ft. North American headquarters and manufacturing facility in Savannah.

For more information, call 888/431-0130 or visit www.jcb.com. CEG