MacKinnon JCB: Dealer of Excellence

Mon August 12, 2019 - Southeast Edition #17
JCB


Five employees on the sales team at MacKinnon JCB were present at the manufacturer’s Tampa location to accept the Dealer of Excellence award.
Five employees on the sales team at MacKinnon JCB were present at the manufacturer’s Tampa location to accept the Dealer of Excellence award.

On July 2, MacKinnon JCB was presented a JCB Dealer of Excellence award. This is an award the dealership earned for its continual growth in sales, parts and service business, as well as marketing efforts and promoting the JCB brand. The award was proudly presented to the team at the Tampa location by Alex Wood, JCB North America's SE regional business manager.

"We're honored to have received this award from JCB. In 2018, we re-strategized our sales team to thoroughly cover more territory in Florida and Georgia, plus launched new marketing campaigns, a social media presence, as well as maximized our internal processes to ensure our customers' needs are being met quickly and effectively," said Chris Cantiello, vice president of construction sales of MacKinnon JCB. "Thank you to the entire MacKinnon JCB team. Every individual at each of our locations had a part in earning this esteemed acknowledgment and we're proud to say that 2018 was our best year ever!"

Since bringing on the JCB line in 2009 and then earning the ‘New JCB Dealer of the Year' award in 2010, MacKinnon JCB has been in the Dealer of Excellence category several times and has increased in sales each year. Their market share in Florida and southwest Georgia continues to grow as JCB introduces new and exclusive products to the industry. Customers are finding benefits from JCB equipment that they've never experienced with other brands, according to the company.

"With products like the Teleskid, the 220X excavator and the 505-20 compact telehandler, we are standing out against competitive brands," Cantiello said. "It's important for us to match our customers with the machine that is a perfect fit for their needs; and having equipment that no one else in the market can provide has been pivotal for our market share."

MacKinnon JCB carries an extensive line of construction equipment in counties throughout Florida and Georgia, serving customers through five locations in Tampa, Orlando, Ft. Myers, Jacksonville, Fla., and Tifton, Ga. Each dealer location has a state-of-the-art service department and a well-stocked parts counter, serving customers with all makes and models of construction equipment. Learn more at www.MacKinnonJCB.com.