Merlo America is taking its telehandlers on the road for seven industry events across the United States as the 2026–2027 tradeshow calendar gets underway.
Tradeshow season is always a busy time for the equipment industry, and this year is no exception for Merlo America.
Let the Season Begin
First up is the Sunbelt Ag Expo, taking place Oct. 20-22, 2026 in Moultrie, Ga., where Merlo America will be exhibiting. A major meeting point for the agricultural community, the show offers an opportunity to see how versatile telehandlers can fit into the day-to-day demands of farmingoperations.
"Agriculture is a great example of where versatility really matters. Customers need equipment that can adapt with ease as the day changes," said Jacob Sherman, territory business manager of Merlo America. "Being at Sunbelt will give us the chance to show exactly what a Merlo machine can bring to those everyday tasks and just as importantly, hear directly from the people doing the work."
Then in November, Merlo America will head south for TCI Expo, taking place Nov. 12-14, 2026 in Fla. At the event, the company will connect with professionals in the tree care industry, a sector where manoeuvrability, reach and the ability to take on a variety of material-handling tasks can be particularly valuable.
"Tradeshows are an important part of staying connected to the industry," said Jon Stephenson, sales director of Merlo America. "With a busy calendar still ahead of us in 2026, we're looking forward to spending time with customers and dealers and getting a better sense of what's happening in their businesses. Those conversations help shape where we go next, and make these events an important part of our year."
Change the Way You Telehandler
The calendar picks up again in January with World of Concrete, running Jan.19-21, 2026 in Las Vegas. Merlo America will exhibit at the show, meeting construction professionals from across the country and showcasing its approach to material handling on the job site.
Days later, the team will be in Orlando for the AED Summit, taking place Jan. 25-27, 2026 at the Rosen Shingle Creek Resort, an opportunity to connect with equipment dealers and other industry leaders.
February brings two more major stops. World Ag Expo, held Feb. 9-11, 2026 in Tulare, California, will see Merlo America exhibiting once again, this time in front of one of the largest agricultural audiences in the country. From there, the team will head to New Orleans for the ARA Show, Feb.14-16, 2026, where Merlo will exhibit for professionals from the equipment rental industry.
"What's exciting about this event line up is the range of people we'll be able to meet," said Richard Cordero, sales director of Merlo America. "The applications may be different from agriculture to construction to rental, but the need for equipment that is adaptable and reliable is consistent. These shows give us a chance to demonstrate that versatility and learn from the people using the machines."
One Machine, Many Jobs
The range of events reflects the broad range of applications for Merlo's telehandlers. Agriculture, construction, landscaping, tree care and rental may each have their own requirements, but the conversations at these shows tend to come back to the same question: how can equipment do more?
For Merlo America, industry events provide a chance to demonstrate the versatility of its equipment across different applications.
"The jobs may look different from one industry to the next, but everyone wants equipment they can rely on and adapt to the job at hand," said Jerry Donahue, territory business manager of Merlo America. "That's what we want people to experience when they come and see Merlo for themselves."
With seven events packed into a five-month stretch, Merlo America looks forward to meeting customers and industry professionals across the country and bringing its equipment directly to the markets it serves. Whether you're heading to an agricultural show, a construction event or one of the major gatherings for the rental and landscaping industries, keep an eye out for the Merlo America team.
For more information about Merlo America and its upcoming events, visit https://www.merlo.com/usa/en/
