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Sun Shines Brightly on New Jersey's Harter Equipment as Company Celebrates 50th Anniversary With Open House

Mon June 12, 2017 - Northeast Edition #12
Construction Equipment Guide

Harter Equipment’s 50th Anniversary Open House on June 3 was very well attended. Guests were kept busy with many activities.
Harter Equipment’s 50th Anniversary Open House on June 3 was very well attended. Guests were kept busy with many activities.
Harter Equipment’s 50th Anniversary Open House on June 3 was very well attended. Guests were kept busy with many activities. The American flag flies over a Bell truck at the open house. Vic Riga, vice president of sales, Harter Equipment, provides instructions for the children’s rodeo during the open house. Looking over a John Deere backhoe are Gary Reinfried (L) of J. Campoli & Sons, Cresskill, N.J., and Chad Haring, John Deere territory sales manager. Kevin O’Donnell (third from L), Bell Trucks senior vice president, greets the team from B G Coston & Sons LLC, Franklin, N.J. (L-R) Danny Hennighan, Chris Zurbach and Nicholas Coston. Harter Equipment handed the MC duties to Nick Evangelista at Harter Equipment’s recent 50th Anniversary Open House. Several models from Rayco’s product line were on display. Bill Vanscoy of Signature Systems Group had several matting samples on display in the vendor tent area. Harter Equipment made sure guests of all ages had plenty to do during the anniversary open house. (L-R): Bruce Coston, Danny Hennighan, Nicholas Coston and Chris Zurbach, all of B G Coston & Sons LLC, Franklin, N.J., take time for a photo in front of a Kobelco SK170LC excavator during Harter Equipment’s 50th Anniversary Open House. Mike Molchan of MRM & Son Services, Millstone, N.J., and his son, Mike Jr., enjoy the day together at Harter Equipment’s 50th anniversary celebration. There were plenty of activities for the younger guests to enjoy. Here, Dean Pepkowski, grandson of Harter Equipment employee Helen Goodwin, races around the Gator track. Terry Ober (L), district business manager, and Katsuhiko “Pete” Morita, vice president, head of excavator division, both of Kobelco, were busy speaking with guests throughout the four-hour event. Greg Sweedy of South Road Landscaping, Mendham, N.J., applies his operating skills in the Rodeo Contest. Playing some backhoe basketball is Joe Brenner of Brenner Drainage and Excavating, Monroe Township, N.J. Jason Martino of Martino Landscape Services, Delran, N.J., participates in the Rodeo Contest. Drew Braun, regional sales manager of KCM, was eager to tout his company’s line of wheel loaders during the event. Sue Harter (L), president, and her mother, Judy Harter, wife of late founder Seth Harter, enjoyed meeting with customers and friends during Harte Equipment’s 50th Anniversary Open House.

Harter Equipment held its 50th Anniversary Open House June 3 in Millstone, N.J.

The equipment dealer, founded by the late Seth Harter in 1967, is today led by his daughter, Sue Harter, and she was pleased with the great turnout for the event. After an early morning heavy rain that threatened to put a damper on the celebration, the weather cleared and many customers, friends and their families, as well as vendors, responded by coming out for an enjoyable Saturday afternoon.

“Finally, the sun came out, and so did our customers,” Sue Harter, president of Harter Equipment, happily said.

During the noon to 4 p.m. event, both adults and children had a wide array of activities to keep themselves busy and entertained with, including an equipment rodeo, face painting, Gator cars, little rubber duck catching and a ring toss for which every child came out a happy winner with a toy Kubota skid steer.

The equipment rodeo, consisting of three events using a Kobelco excavator, a John Deere backhoe and a Kubota skid steer, provided guests with an opportunity to showcase their operating prowess. Winners of the competition were:

• First place: Dan Moran, Mycon, Jamesburg, N.J.

• Second place: Nick Coston, B G Coston & Sons LLC, Franklin, N.J.

• Third place: Miguel Seixeiro, S&G Paving, Jamesburg, N.J.

The winner of Kids Rodeo (ages 8-17) was Michael Giejda (Giejda Landscape, Farmingdale, N.J.)

Many gifts and prizes were awarded throughout the day, and Paul DiDonato of Scheideler Excavating, Princeton Junction, N.J., was the big winner, taking home the raffle grand prize — a 55-inch Samsung curved TV.

Vendors in attendance included John Deere, Kubota, Kobelco, KCM, Dynapac, Atlas Copco, Bell Trucks, Hyundai, FRD Furukawa, Rayco, Woods, Diamond Mowers, Signature Systems Group (a road mat manufacturer) and more.

Guests enjoyed a delicious barbecue lunch consisting of pulled pork, cheeseburgers, hot dogs, potato salad, cole slaw and more; an ice cream truck also was on hand to satisfy sweet tooths.

“We loved having this event to honor another decade of service to the construction industry and I thank all of our customers and vendors for taking the time on a Saturday to come out and help us celebrate,” Harter said. “These partnerships are truly the foundation of our success, as are our employees, who worked especially hard in making it all come together. Thank you all for a great 50th anniversary celebration!”


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