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Yale Lift Trucks of Florida, Georgia Takes on JCB Line

Tue June 29, 2010 - Southeast Edition
CEG


Yale Lift Trucks of Florida and Georgia’s Jacksonville branch.
Yale Lift Trucks of Florida and Georgia’s Jacksonville branch.
Yale Lift Trucks of Florida and Georgia’s Jacksonville branch. (L-R, front) are Peter Cunningham, JCB sales support representative; Ray DeMond, JCB dealer development; Josh Taylor, Tampa parts manager; Michael Homan, Tampa sales representative; and Alex MacKinnon, vice president, all of JCB of Florida and South Georg Yale Lift Trucks of Florida and Georgia’s Orlando branch. Sandy MacKinnon is CEO of Yale Lift Trucks of Florida and Georgia. Yale Lift Trucks of Florida and Georgia’s Tampa branch. Yale Lift Trucks of Florida and Georgia’s Tifton branch.

Yale Lift Trucks of Florida and Georgia has added JCB construction equipment to its lineup.

This new division has been named JCB of Florida and South Georgia and will remain under the same ownership and management as Yale Lift Trucks of Florida and Georgia. The company will service JCB customers from its four existing locations in Tampa, Orlando and Jacksonville, Fla., and Tifton, Ga.

“We decided to take on the JCB line as a way to build our business,” said A.D. “Sandy” MacKinnon, Yale Lift Trucks CEO. “We are limited by geography and by product growth with the Yale line. The JCB line seemed like a good fit as approximately 50 percent of our business is coming out of construction related companies and several of the Yale dealers around the country have taken on the JCB line and it has worked well for them.”

Yale Lift Trucks of Florida and Georgia has a strong customer following and a solid reputation built on an unmatched service model, according to MacKinnon.

“We make it easy for our customers to do business with us. It has been through this commitment to the customer that Yale Lift Trucks of Florida and Georgia has been able to form lasting relationships with their customers. We plan on bringing the same dedication and level of service to our JCB customers as we have for our Yale customers,” MacKinnon said.

A JCB specialist on staff will be working with the other sales representatives to train them on the JCB line and the company will be setting up JCB training programs both in house and at the JCB training facility in Georgia.

About Yale Lift Trucks of Florida and Georgia

Since 1982, Yale Lift Trucks of Florida and Georgia has provided parts, service, sales, and rental of Yale forklifts and has been recognized as a Dealer of Excellence for 14 years. In addition to selling forklifts, Yale Lift Trucks of Florida and Georgia distributes a variety of material handling equipment including hand trucks, floor sweepers and scrubbers, batteries, pallet jacks and more from manufacturers including Princeton, Taylor-Dunn, Factory Cat and Capacity Yard Spotter Trucks.

Yale Lift Trucks is 100 percent “Pro Tech Certified,” which means it has mechanics certified in: compliant fuel systems, emissions, a.c. power, electronic diagnostics, diesel, hydraulics, transmissions, brakes and more. Each service technician spends more than 40 hours per year in training.

About JCB

JCB has 18 manufacturing facilities on four continents and employs more than 9,000 people worldwide. Privately owned by the Bamford family, its chairman, Sir Anthony Bamford, is the son of the company’s founder, the late Joseph Cyril Bamford, for whom the company is named.

JCB manufactures more than 300 distinct machines including: backhoe loaders, Loadall telescopic handlers, tracked and wheeled excavators, wheel loaders, articulated dump trucks, rough terrain forklifts, mini-excavators, skid steers loaders, JCB Vibromax compaction equipment and ground-care equipment. For agricultural markets, the company produces a range of telescopic handlers and the Fastrac tractor. JCB also manufactures the Teletruk forklift for the industrial sector. JCB has won more than 50 major awards for engineering excellence, export, design, marketing and management and for environmental care.

For more information, visit www.yaleflorida.com.