Yanmar and Manitou Strengthen Their Strategic Alliance

Manitou and Yanmar will seek other development opportunities while working to reinforce their independent dealer networks.

Wed November 20, 2013 - National Edition
Construction Equipment Guide

Yanmar has acquired 6.26 percent of the capital and voting rights of Manitou BF. The shares were acquired from the French bank Société Générale. This shareholding investment comes as the two groups enhance their strategic alliance, expanding cross distribution into Mexico and Latin America.

Marcel Braud, chairman of the board of directors stated: “I would like to thank Société Générale for having always stood by us and for permitting the arrival of our partner, Yanmar, as an equity investor in Manitou”.

Jacqueline Himsworth, vice-chairperson of the board of directors added: “I remain very confident in the role Société Générale will continue to play in the financial support of our group.”

“Manitou is well-respected as the market leader in the telescopic handler, so it is exciting for Yanmar to have closer relationship with them through this capital investment. It is becoming more necessary for each player to have wide range of product line-up in today’s construction market, but we believe the product synergy through this strategic alliance will let the two companies become more attractive and help us to find more chances to see new customers,” Takehito Yamaoka, president of Yanmar Co. Ltd. said.

In January of 2012, Manitou and Yanmar announced the signing of a strategic alliance in North America for which the initial results have been very positive. Manitou Americas, throughout North America, distributes Yanmar’s compact excavators under the Gehl and Mustang brand names while Yanmar America distributes compact equipment skid steers and track loaders under its brand name. This agreement also enhances the groups’ 25 year partnership regarding engines. Through constant collaboration, the Yanmar engine offering for the Compact Equipment division has met performance expectations in a changing regulatory environment.

At that time, the two groups specified that “Further complimentary value-creating initiatives can provide the opportunity to strengthen their distribution organizations. The strengthened alliance of the two companies will focus on enhancing market creditability and service to their dealers and customers.”

The arrival of Yanmar as a Manitou shareholder embodies the will to strengthen their industrial and commercial partnerships over the long-term.

“To include Yanmar among the shareholders that accompany and support our development is proof of the solidity of our industrial and familial model and its growth potential,” said Dominique Bamas, president and CEO of Manitou.

On his side, Tetsuya Yamamoto, the director of Yanmar Co. Ltd. and the general manager of corporate planning division, said: “Our synergetic alliance had a good start in the U.S. market, we are sure this investment will bring the two companies a good result.”

Empowered by this capital link, Manitou and Yanmar will seek other development opportunities while working to reinforce their independent dealer networks.

“In addition to having very similar corporate cultures, the synergies which exist between the two companies are numerous and strong. Among those available to us this partnership intensifies our collaboration with respect to engines. Product expansion opportunities are currently under way to develop distribution networks for the Gehl and Mustang branded excavators in Mexico, Central America and Latin America. The expansion of our excavator distribution will extend our brand exposure as well as provide greater opportunities for increased business. Working with our current dealer distribution network throughout these regions, this valuable opportunity to enter the growing excavator market segment will lead to our mutual success for increased revenue and a strengthened strategic alliance with Yanmar,” Bamas added.

For more information, visit www.manitou-group.com.

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