Highway Equipment & Supply Co. Hosts Customer Appreciation Event

Thu November 16, 2023 - Northeast Edition #24
Highway Equipment & Supply Co.

Highway Equipment & Supply Co. hosted its much anticipated Annual Customer Appreciation Event Oct. 12, 2023, at the picturesque White Tail Preserve in Bloomsburg, Pa.

As in previous years, Highway presented an impressive showcase of equipment from a variety of well-known brands offered through its various locations in the region. Equipment on display included Morbark, Bobcat, ASV, Avant, Rayco, Diamond Mowers, NPK, KAGE and more, but what stole the show, according to the company, was the "outstanding array of electric equipment from Volvo Construction Equipment."

Guests were able to get up close looks at the ECR25, the DD25, the L25 and the ECR145EL by Volvo CE, as well as spend time with experts who provided insights and answered questions about the e-mobility lineup.

The event was filled with great interaction as teams participated in clay shooting, shared a venue-catered lunch and explored the equipment. Guests departed with a special swag bag filled with exclusives from Highway as a small token of appreciation for their partnerships.

"The Annual Customer Appreciation Event is a testament, not only to the commitment and value that Highway Equipment & Supply Co. places on its customers, but also to its dedication to providing continued top-notch equipment and service," said the company. CEG

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Some of the Highway Equipment & Supply Co. team gathers for a photo at the Annual Customer Appreciation Event held at White Tail Preserve. (L-R) are Ryan Flood, vice president; Joe Rick, sales manager; Adam Bogert, product support representative; Brian Hoffman, territory sales manager.; Jason Bissol, product support representative; Mike Turrano, territory sales manager; Jon Abbott, territory sales manager; Justin Bloss, service manager; and Jamie Kane, Bobcat sales manager.
(Highway Equipment & Supply Co. photo)

Guests enjoy the scenic grounds of White Tail Preserve as they test their skills on the range.
(Highway Equipment & Supply Co. photo)

Attendees gather with Volvo Construction Equipment District Sales Manager Brian Clark to learn about the mid-size electric lineup.
(Highway Equipment & Supply Co. photo)

Teams took turns throughout the day participating in shooting range activities at White Tail Preserve in Bloomsburg, Pa.
(Highway Equipment & Supply Co. photo)

Guests inspect the Morbark chipper on display at the Customer Appreciation Event.
(Highway Equipment & Supply Co. photo)

Heidi Turi, Equipment & Supply Co. territory manager at the Lock Haven branch, answers questions about Bobcat and KAGE paired products.
(Highway Equipment & Supply Co. photo)

Customers took advantage of the opportunity to get in the cab and view specs and features of the Volvo Construction Equipment ECR145EL electric excavator.(Highway Equipment & Supply Co. photo)

Bill Flood, one of the original partners of Highway Equipment & Supply Co., makes his way to greet customers at the event luncheon.
(Highway Equipment & Supply Co. photo)

Customers began arriving at 10 a.m. to get a look at the showcased equipment at the Annual Customer Appreciation Event. Jamie Kane, Bobcat specialist of Highway Equipment & Supply Co., greets new arrivals.
(Highway Equipment & Supply Co. photo)

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