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LBX Supports American Heart Association's 'Life is Why We Give' Campaign

Mon January 20, 2020 - National Edition

Throughout the month of February, the American Heart Association (AHA) is asking the nation to rally together and donate for all the reasons that make life precious. For the fourth year in a row, LBX Company, Lexington, Ky., will support the Life is Why We Give campaign by giving $500 to the AHA for every Link-Belt excavator, forestry machine or material handler retailed in February in North America. LBX is a national program supporter for this campaign.

LBX also is challenging its North American dealers to support their local AHA chapters. During February, many Link-Belt excavator dealers will again participate in a special campaign that encourages both employees and customers to get involved locally with the American Heart Association through charitable donations or volunteering their time.

Local AHA chapters can help you get started with ideas for increasing engagement and establishing volunteer programs that will have a positive impact on your community throughout the year. To find your local chapter, go to To learn more about company promotions and special Life Is Why We Give events, visit Donations also can be made directly to the American Heart Association by visiting

Donations will help benefit research, public education and community health initiatives of the American Heart Association and the American Stroke Association.

About Life is Why We Give

In February, the American Heart Association is urging Americans to unite in support of healthy living by participating in campaigns led by AHA supporters around the country — including making a donation at participating retailers, purchasing specialty products to benefit the association, attending fundraising events and more. Life Is Why We Give allows consumers to think about their reasons to live healthier, longer lives and to give in honor of those reasons.

For more information about the American Heart Association, call 800/AHA-USA1, visit or call any of the offices around the country.

For more information about LBX, visit

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