Mack Trucks and multiplatinum Grammy Award-winning artists Zac Brown Band recently partnered up to create a Mack Anthem 70-inch stand-up sleeper model to transport merchandise for the band’s “Down the Rabbit Hole Live” tour.
When multiplatinum Grammy Award-winning artists Zac Brown Band needed a truck for their 2018 “Down the Rabbit Hole Live” tour, they knew only one brand would do. Mack Trucks and Zac Brown Band recently collaborated to create a custom-wrapped Mack Anthem 70-inch stand-up sleeper model to transport the band's merchandise to all 26 tour cities across the United States.
“The Mack Trucks — Zac Brown Band partnership is a great opportunity for both brands,” said John Walsh, vice president of marketing, Mack Trucks. “Like Mack, Zac shares a passion for designing and producing products in America, and we're excited to support his tour with our U.S.-built Mack Anthem model.”
As part of the collaboration, the Mack Anthem model was fully customized by ZB Customs, Brown's in-house custom design company at Southern Ground. Using modern equipment and highly talented artisans, ZB Customs creates one-of-a-kind pieces for clients.
“I've had a passion for design my entire life and have always been attracted to brands with strong products that showcase a tough aesthetic but are created with fine attention to detail,” said Zac Brown. “We are excited to be working with Mack Trucks and utilize the incredible talents of our ZB Customs team to create a unique, eye-catching design for a durable Mack Truck that allows us to take our cross-country tour on the road with confidence and style.”
In addition to unique graphic designs on its body, the Anthem model features a new grille insert that provides an eye-catching backdrop for the prominent Mack wordmark. Polished chrome fenders, a unique taillight surround and a set of custom wheels are just a few of the other design elements ZB Customs incorporated into the Anthem model. The customization of the Mack Anthem model will be featured in an upcoming episode of Mack's docu-series, RoadLife, available at roadlife.tv and on Amazon Prime Video.
Zac Brown Band's Mack Anthem model is designed and engineered for performance, efficiency and safety. The truck features a 13-liter Mack MP8 engine paired with Mack's 12-speed mDRIVE automated manual transmission, which allows drivers to focus on the road between tour stops, rather than shifting gears. The Mack mDRIVE is standard on all Mack Anthem models.
For more information, visit www.macktrucks.com.