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Soil Connect Collaborates with SeedInvest, Allowing Members to Invest in Digital Marketplace for Soil, Aggregates

Wed March 02, 2022 - National Edition
Soil Connect

Soil Connect is collaborating with startup fundraising platform SeedInvest on an investment offering.

The opportunity to invest in Soil connect, the platform modernizing and streamlining how the industry trades, transports and transacts soil and aggregates, will start with a private sale to Soil Connect's network before opening up to the public. The public offering will open on March 18, 2022, and those interested in investing can do so by visiting

"Soil Connect was built to serve the construction ecosystem, and we want to give our early adopters an opportunity to participate in the possible upside that comes with investing in a high-growth tech startup," said Cliff Fetner, founder and CEO of Soil Connect.

"In carving out a piece of our funding round for this purpose, we're able to reward our loyal user base for the role they've played in our growth thus far, as well as create greater alignment of interests that will help to inform our continued evolution. This is a platform created by construction people for construction people, and it's only right that our users get access to a piece of the pie."

Founded by Fetner and Alpaca VC General Partner Daniel Fetner, Soil Connect is a SaaS-enabled marketplace for construction professionals that combines technology and social networking capabilities to serve as an end-to-end, full-stack solution for all things dirt and aggregate-related. The platform enables its users to transact at shorter distances between job sites, leading to quicker processing times and reducing carbon output. It also allows users to save on expenses associated with transportation, such as administrator sourcing, chain-of-custody tracking, truck rental, ticketing, drivers and fuel.

Soil Connect's platform today consists of three products, including its marketplace, eRegulatorySM and eTickets. Each product creates a digital and cohesive user experience allowing for seamless transactions, tracking, and sharing data.

Soil Connect investors already include leading names in the construction industry such as, Suffolk Construction, CEMEX Ventures, EquipmentShare, ARCO Murray, and former Chairman and CEO of US Concrete, Bill Sandbrook, as well as institutional VCs Heartland Ventures, Romulus Capital, TIA Ventures, Great Oaks Ventures Capital, Blue Collar Capital Partners and AB Investment Group. Soil Connect funding will enhance the product and service offering and fuel the expansion of its user base, helping the company further deliver on its value proposition to provide cost-effective and sustainable solutions for construction professionals to transport and acquire soil and aggregates, the company said.

SeedInvest is a Circle-owned leading startup fundraising platform that provides investors with access to highly-vetted startup investment opportunities. Historically, SeedInvest has accepted just 1 percent of startups that apply. The platform has helped more than 250 founders seamlessly raise capital for innovative startups through its communities and networks online.

Christopher George, a seasoned venture investor at SeedInvest with former real estate private equity experience at Tishman Speyer, led the deal.

"Soil Connect has a deep understanding of its customer's needs and offers an innovative, tech driven solution for streamlining soil and aggregate market transactions. This investment opportunity presents an exciting chance for SeedInvest and the construction community to participate in a high quality investment round," he said.

"Soil Connect is a great example of a high-growth startup utilizing online fundraising to invite its customers to invest alongside venture capital firms," said Ryan Feit, CEO and co-founder of SeedInvest. "We've found that startups that turn their customers into investors benefit from an army of loyal brand ambassadors going forward, in addition to capital."

For more information, visit and

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