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After 38-Year Industry Career, Dale Lefler Retires

Tue July 24, 2012 - Southeast Edition
Construction Equipment Guide


After a 38-year career selling forestry equipment in Piedmont, N.C., the last eight of which were spent selling Caterpillar products for Pioneer Machinery and Carolina Tractor, Dale Lefler has retired. On June 22, approximately 45 of Dale’s co-workers, customers and family members celebrated a long and successful career.

The retirement dinner was held at the Troy Senior Center about a mile from where Carolina CAT’s new Troy Pioneer store will soon be opening. Troy was the chosen location not only because it is central to Lefler’s customers, but also because it is a location that Lefler has long wanted Carolina Tractor to have a presence. Many of the customers in attendance at the party had traded with Lefler in the 1970s when he was just beginning his career and others said they had a father who had done business with Lefler.

Lefler’s accomplishments were great as he was Carolina Tractor’s top forestry salesman on an annual basis and often contributed more than half of that segment’s revenues. He was well respected by both his customers and his peers. Seeing Carolina Tractor succeed in the forestry business was very important to Lefler and that was demonstrated when he postponed his retirement in December 2011 so he could help the company with the transition to a new salesman, Chris Williams.

“As forestry sales manager, I can say that Dale worked as hard in his final week with Carolina Tractor as he did in his first week,” stated Woody Jones. “As a result of his diligence, Dale delivered 3 new machines totaling more than $600,000 in June. What a grand way to go out. Dale will be missed by his customers and his fellow employees, but we all wish him the best as he embarks on a new chapter in his life. And we will always have a rocking chair waiting for Dale in Troy when he wants to visit.”




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