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Bee Equipment Thrives in West Texas Market

Tue January 30, 2018 - West Edition #3

(L-R): The sales team at Bee Equipment includes Jarrod Swan, Everett Monroe, Rusty Swan, Robert Bean and Mike Kuehn.
(L-R): The sales team at Bee Equipment includes Jarrod Swan, Everett Monroe, Rusty Swan, Robert Bean and Mike Kuehn.
(L-R): The sales team at Bee Equipment includes Jarrod Swan, Everett Monroe, Rusty Swan, Robert Bean and Mike Kuehn. Bee Equipment’s lineup includes 
ASV, LeeBoy, Dynapac, CMI and Broce Broom.
The company started by selling used equipment. Today, Bee’s inventory of used Cat equipment is one of the largest in West Texas.  The machines are available for sale or rent.
Bee Equipment is the LeeBoy and Rosco dealer of West Texas.
Dynapac was the company’s first line of new equipment.  It has been a dealer since 1986.

Lubbock, Texas, is home to one of the largest compaction equipment dealers in the United States. But the folks at Bee Equipment would just as soon keep that a secret.

“We're not real splashy,” said Bee's owner, Everett Monroe. “Most of us here are Lubbock born and bred. What we really care about is being the best at what we do, where we do it.”

What Bee does is sell and service compaction and paving equipment, as well as renting earth moving machines. Their service area is West Texas and Eastern New Mexico, and they are a market leader in that area.

Founded in 1981 as a heavy equipment rental house, Bee had only about 10 machines in their fleet when Monroe joined the sales team in 1984. It took some arm twisting for Monroe and fellow salesman, Larry Green, to convince the ownership that there was a huge opportunity to sell compaction equipment to municipalities in Lubbock and surrounding cities.

In 1986, Bee took on the Dynapac line, one of the few rollers on the market at the time. Over the next 30 years, it grew to be one of the leading Dynapac dealers nationally.

Subsequently, the company became a Broce Broom dealer. Over the years, it has added LeeBoy, Rosco, Talbert Trailer, ASV skid steers, Midland road wideners, and most recently, CMI compactors.

While the equipment has changed and the markets have fluctuated, Monroe's team has remained astoundingly consistent for the past two decades.

Rusty Swan is now sales manager and has been with Bee for 18 years. Mike Kuehn, Monroe's son-in-law is territory manager for the oil-rich Odessa/Midland area and has been with the company for 15 years. Family runs deep at Bee, and Swan's nephew, Jarrod, is territory manager of the Amarillo area and the rest of the panhandle.

Robert Bean (municipal sales), Jeff Brown (service manager) and Randy Fleming (parts manager) are also key team members.

Vickey Ford, known by the staff as “The Queen Bee”, is in her 30th year with the company.

Consistency among the staff has been critical to the company's growth, according to Monroe, especially considering the roller-coaster nature of the oilfield business, which accounts for 50 percent of its sales.

Still, “our market is not as up and down as the rest of Texas,” Monroe said. “We are a little more steady, thanks to the government and agriculture segments.”

Notably, the company provided equipment to Granite Construction when Interstate 27 was being constructed and later for the Marsha Sharp Freeway, a major loop around Lubbock.