The Case Triple Threat Rodeo series made its stop May 14 in Georgia at Border Equipment’s Conley (Atlanta), Ga., location.

Across the United States and Canada, Case dealerships are hosting local Triple Threat Rodeos from April to October 2011. One winner from each local rodeo and five wildcard competitors will advance to the North American Championship Event to be held at the World of Concrete Show in Las Vegas in January 2012. There, a champion will be crowned. First prize will be a 2011 Dodge Ram 2500HD pickup truck and a 2011 Case Construction TR270 compact track loader. Second and third place winners will receive a $5,000 and $2,500 CNH Capital Card, respectively.

The winning competitor at each local event will earn a trip for two to the North American Triple Threat Rodeo Championship in Las Vegas, $500 and commemorative Triple Threat Rodeo belt buckle. Local second and third place finishers receive $250 and $100, respectively; a commemorative Triple Threat Rodeo belt buckle and a chance to become one of five Wildcard entries.

Case’s Triple Threat Rodeo consists of three events, which use the Case N Series loader/backhoe, the F Series wheel loader and the Alpha Series skid steer:

• Backhoe Bronc Buster — the backhoe is used in a series of obstacles, which includes the use of soccer and tennis balls.

• Wheel Loader Roundup — contestants use a wheel loader to pick up various transport bars off their bases and carry/move to other areas across the event space.

• Skid Steer Showdown — a bar is attached to the bucket and the contestant must carry two soccer balls (and one floating soccer ball inside of bucket) while maneuvering around cones and through F-assemblies to the final destination, without dropping the soccer balls.

The Border Equipment-Case Triple Threat Rodeo Competition was well attended, and the competition was tough. A mere three points separated the first and second place contestants.

The top three finishers were:

First: Tripp Lonergan, Lonergan & Son Inc., Harlem, Ga.

Second: Richard Berry, Tri-Star Contractors, Edgefield, S.C.

Third: Buddy Touchet, American Contractors, Lithia Springs, Ga.

The local Habitat for Humanity chapter received a very generous donation from Border Equipment during the event. A steady stream of door prizes were given throughout the day and the crowd was well fed as burgers and dogs were served hot off the grill.

Many Case models were on display as well as many Case representatives, including its marketing agency, Mcomm Group Inc., were on hand to assist the Border Equipment staff before, during and after the event.

Border Equipment staff members from each of the company’s three branch locations — Atlanta, Augusta and Savannah — turned out to lend their help. Other manufacturers on hand to help promote their product lines included Leica Geosystems, Stanley and RUBBERTRAX. The Border Equipment sponsored # 17 Marcus Caswell Racing dirt track racecar was on display.

For more information, visit www.caserodeoseries.com.

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