Following a successful launch last year, The Boss snowplow is underwriting a second year of Project EverGreen’s SnowCare for Troops program and urging snow removal professionals to join the movement and double the volunteer base in year two. SnowCare for Troops provides free snow removal services for military families with a spouse or family member serving in the armed forces through a dedicated volunteer network.
“The response to SnowCare for Troops from caring professionals and military families has been tremendous and we are challenging our supporters to double the participation for the 2011-12 snow season,” said Mark Klossner, marketing manager of The Boss snowplow. “We want to thank everyone who gave countless hours in heavy snow, sleet and ice to back up our country’s selfless military families this past winter. As the brand that backs up snow removal professionals, we’re asking for their help to spread the word and expand participation this year. We know they’ll get back tenfold what they put into it.”
Snow removal professionals and other volunteers have many ways to support the SnowCare for Troops program, including:
• Offering free snow removal services throughout the winter to one or two families in their service area;
• Loaning snow removal equipment to volunteers or groups;
• Donating money, transportation or gas cards to offset snow removal and maintenance costs; and
• Referring friends and/or military families they may know to sign up for the program.
The Boss underwrites the SnowCare for Troops program. It’s open to anyone with a plow or other snow removal equipment who wants to lend a hand. Through its active backing and participation, Boss provides funding support and helps build awareness for SnowCare for Troops to encourage grassroots involvement.
“SnowCare for Troops got off to a roaring start, and we want to thank Boss snowplow for backing up military families once again through its integral support,” said Project EverGreen Executive Director Cindy Code. “When a loved one is serving overseas in the armed forces, having the added burden of snow removal lifted from the shoulders of the one left behind is a priceless gift.”
Project EverGreen’s SnowCare for Troops and its sister program GreenCare for Troops are serving thousands of military families through a coast-to-coast network of lawn care, landscape and snow care professionals and volunteers dedicating thousands of service hours to military families. Project EverGreen has 12,000 military families in its database, more than 3,500 green industry participants and nearly 1,000 snow care professionals and volunteers.
For more information, visit www.projectevergreen.com/scft or www.bossplow.com/snowcarefortroops.
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