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Case Community Challenge Rewards Contractors for Their Community Service

Mon January 24, 2011 - National Edition
Construction Equipment Guide


To honor contractors in the construction industry who support their local communities with significant community service projects, Case Construction Equipment launched the Case Community Challenge program.

“We know that thousands of contractors throughout the United States and Canada are generously serving their communities,” said Ion Warner, senior director of marketing. “Case wants to acknowledge these companies for contributing their time, labor and equipment to projects that are making a difference.

Warner said Case is looking for contractors who are improving their communities by participating in park construction, community renewal projects or excavations for housing projects such as Habitat for Humanity home builds.

“These contractors are hometown heroes who often go unrecognized,” Warner said. “The Case Community Challenge program is designed to reward them and promote the positive impact the construction equipment industry is making in our local communities.”

Warner noted that Case has a long history of charitable giving and community support. This includes promoting dealer participation with local charities, building homes for local Habitat for Humanity affiliates, supplying equipment for nonprofit causes and providing equipment and personnel when natural disasters strike.

Each month during 2011, the Case Community Challenge will recognize a contractor whose work on a charitable project makes a positive, lasting contribution to the local community. In November, a panel of industry leaders will select a winner from the semifinalists, who will receive one year’s free use of a new Case N Series backhoe/loader. In addition, Case will donate $5,000 to the winner’s charitable organization.

Each monthly semifinalist will receive a $1,000 CNH parts and service reward card. Case will also contribute $1,000 cash to each semifinalist’s charity.

Case Encourages Fan Voting on Facebook

Each month in 2011, Case also will give the first contractor who receives 100 votes on www.facebook.com/caseconstruction $100 for their community service.

“We’re hoping to see grassroots support for a wide range of great causes,” Warner said.

Case invites communities and service organizations to encourage contractors to nominate their projects, by visiting www.CaseCE.com/communitychallenge and completing the entry form.

Contractors who have used construction equipment to complete a community service project begun after Jan. 1, 2010, are eligible for nomination to the Case Community Challenge program.

Case will accept nominations for the Case Community Challenge from Jan. 1 through Oct. 31, 2011.

For more information, visit www.casece.com/CommunityChallenge.




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