The 2012 World of Concrete show in Las Vegas — the largest international tradeshow dedicated to the commercial concrete and masonry construction industries — will serve as the backdrop for the Case North American Triple Threat Rodeo Championship. Case will host the event at its outdoor exhibit in the Gold Lot directly across from the Las Vegas Convention Center North Hall.

Nearly 60 equipment operators in the United States and Canada will compete on Jan. 24 for the grand prize combo of a new Case TR270 compact track loader and a Towmaster trailer for the winner’s sponsoring company and a new Dodge Ram 2500SLT truck for the winner. The total value of all prizes exceeds $140,000.

“The Case Triple Threat Rodeo gives the best equipment operators in North America a chance to show off the skills they use every day on the job,” said Rob Marringa, Case brand marketing manager. “Each rodeo event requires the competitors to demonstrate their mastery of a variety of equipment operations, in terms of both speed and accuracy.”

From a field of more than 1,500 participants who competed in Case Triple Threat Rodeo events across the United States and Canada this year, the winners of the 56 local rodeo events each received $500 in cash and Case gear and qualified to compete at the championship event.

Attracting more than 10,000 visitors, the local dealer events proved successful in terms of competitors, overall attendance and fundraising efforts in support of Habitat for Humanity affiliates.

’Sasquatch Challenge’ Event Open to World of Concrete Attendees

World of Concrete attendees are invited to visit the Case Triple Threat Rodeo course to compete in a daily “Sasquatch Challenge” compact excavator skills event, sponsored by Case and Jack Link’s Beef Jerky, to win a Case parts locker loaded with $3,500 worth of Jack Link’s Beef Jerky products. The famous Jack Link’s “Sasquatch” advertising character will be at each day’s event — Jan. 24 through 26 from 9:30 a.m. to 5 p.m., and Jan. 27 from 9:30 a.m. to 1 p.m.

Marringa said Case also will welcome any licensed equipment operator attending the World of Concrete show to attempt completing the entire Triple Threat Rodeo course, which will be open on Jan. 25 and 26 from 9:30 a.m. to 5:00 p.m., and on Jan 27 from 9:30 a.m. to 1:00 p.m.

Case will make a corporate contribution of $5,000 to Habitat for Humanity Las Vegas at the championship event, one year after kicking off the Triple Threat Rodeo program with an identical $5,000 donation. In addition, each participating Case dealership made a donation to its local Habitat affiliate, which brings the total raised during this program for Habitat affiliates to $51,726. Combined with funds raised through earlier equipment rodeos and other company and dealer events, Case and its dealers have contributed an aggregate total of approximately $250,000 to local Habitat for Humanity affiliates.

“Case and our dealers share a commitment to support the communities in which we do business,” Marringa said. “We are proud of the many ways in which our company, employees and dealers have responded to community needs over the years.”

For more information, visit www.habitat.org.

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