Helac Corporation, a leader in the design and production of helical, hydraulic rotary actuators and construction equipment attachments since 1978, has announced the appointment of Marty L. Koval to the position of director of sales.

In this newly-created position, Koval will oversee domestic and worldwide sales for both product divisions, hydraulic rotary actuators for OEM applications and aftermarket construction equipment attachments.

He bring 30 years of executive sales, marketing and product management experience to Helac with a track record of success in the construction, industrial, outdoor power equipment and agricultural industries.

“Our customers will greatly benefit from Marty’s customer-focused selling approach. The strategic advantage gained by customer relationship-selling will in turn help Helac’s track record of success in improving customer satisfaction and loyalty, building new business, and maximizing our company’s growth objectives,” said Gerd Weyer, vice president of sales and marketing, Helac Corporation. “Equally important, Marty shares our passion for offering best-value rotary actuator solutions that improve the productivity of our customers’ equipment.”

Koval’s key priority in his new role is to accelerate growth by building on existing customer relationships and expanding into new markets. Toward this aim, Koval plans to immediately expand Helac’s selling team, both domestically and internationally.

The sales managers will be strategically placed in regional, geographic areas to provide them close access to customers and prospects. This close proximity to key accounts will allow each sales manager to spend more time understanding their customers’ needs and expectations as well as responding more quickly to their requests.

“I am excited to be joining Helac at a time when the company’s drive towards customer satisfaction and growth expansion is at the forefront of its sales strategy,” Koval said.

“In particular, I look forward to applying my industry experience and customer-driven selling approach to proactively develop business relationships and solutions tailored to meet our customers’ ever changing needs. Helac’ future is largely dependent on the success of our customers, which we can directly influence, by intimately knowing what business needs and expectations are important to them.”

Prior to joining Helac Corporation, Koval worked as a sales and marketing executive for Case New Holland, Shindaiwa Inc., Scotsman Industries, Graymills Corporation and Vapor Technologies Inc.

Over the course of his 30-year career, Koval has been responsible for increasing revenue and profitability growth by as much as 34 percent by implementing “buyer” centered selling strategies, establishing strategic alliances, reducing product costs, and developing new processes.

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