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Brooks Tractor

The story of Brooks Tractor began in 1945 when Lewis P. Brooks returned home from World War II to Sun Prairie, Wisconsin. Brooks decided that selling farm implements would be the way to make his mark, and soon, with some borrowed capital and a partner, he opened a Ford-Ferguson dealership in a 100-year old wood frame building near downtown Sun Prairie. As the decades passed, the company grew into a premier construction equipment dealer with five locations across Wisconsin. What hasn’t changed over time is the company’s family-owned status, as well as its commitment to its customers.



Brooks Tractor Hosts Tech Open House at Sun Prairie HQ

Customers visited Brooks Tractor's headquarters in Sun Prairie, Wis., as the company hosted the last of its Technology Open Houses of the spring, showcasing the latest technology available on new John Deere machines May 14-15, 2025....


Brooks Tractor Hosts John Deere Technology Open House

Brooks Tractor hosted an open house to showcase the latest technology available on new John Deere machines at its facility in De Pere, Wis., April 23-24, 2025. The event consisted of live demonstrations with hands-on training of SmartGrade (from 2D to 3D), SmartDetect, Topcon MC-Mobile, as well as a guided walk through of Brooks Positioning Systems, a division of Brooks Tractor, featuring the John Deere operations center, SmartGrade remote support and Topcon office....


Brooks Tractor Inc. Hosts Open House in West Salem, Wisconsin

Brooks Tractor Inc. celebrated the reopening of its West Salem, Wis., location on Oct. 11. The store, located at 451 West Avenue North, originally opened its doors in the 1980s and has built a strong customer base over the last four decades....


Brooks Tractor Supports Milwaukee Area With Two Locations

In the early 1980s, the team of Brooks Tractor recognized the need for a construction dealer with reliable equipment and service in the southeastern part of Wisconsin. This is the beginning of its Milwaukee location's story, which officially opened its doors in 1983....


Brooks Tractor Inc. Welcomes Kynell to Milwaukee Team

Brooks Tractor Inc. recently welcomed Kevin "Slim" Kynell to its Milwaukee team as service manager. In his role, Kynell will oversee service support while being a resource for customers and sales. Brooks Tractor's mission is to partner with customers to provide the most cost effective, technology driven equipment solutions....


Brooks Tractor Holds Grand Opening of New Sparta Facility

Brooks Tractor celebrated the grand opening of its seventh location in Sparta, Wis., with customers and manufacturer representatives on Sept. 30. Guests were treated to lunch and had a chance to tour the buildings, view equipment demonstrations and speak with Brooks' team members....


Brooks Tractor Announces Opening of Its Seventh Facility in Wisconsin

In its 77th year as a company, Brooks Tractor announced its seventh and newest facility in Wisconsin has recently opened at 2900 Bicycle St. in Sparta, Wis. The Brooks family and representatives of Nikolai Construction broke ground for the new facility in April 2021....


Rubble Master Welcomes Brooks Tractor as Authorized Dealer

Rubble Master announced the recent addition of Brooks Tractor to its North American dealer network. This new partnership establishes Brooks Tractor as the authorized dealer of Rubble Master mobile crushing and screening equipment, parts and service in Wisconsin, Minnesota and the upper peninsula of Michigan....


Brooks Tractor Becomes Merlo Dealer for Wisconsin, Upper Peninsula of Michigan

Brooks Tractor, with seven locations in Wisconsin, and service to the upper peninsula of Michigan, is now a Merlo dealer. "Brooks Tractor is always looking for ways to diversify its fleet and add value to the customer experience," said Truie Brobston, sales manager....


Brooks Breaks Ground in Sparta, Wisconsin

The Brooks family, representatives of Nikolai Construction, officials of the city of Sparta, Wis., and a John Deere 160G excavator were on hand as Brooks Tractor broke ground on its seventh facility on April 28....







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