ODOT Launches State Farm Sponsorship of Highway Safety Patrol

Mon August 18, 2014 - Midwest Edition
CEG




The Ohio Department of Transportation (ODOT) is launching the State Farm Safety Patrol. State Farm sponsorship of the former Freeway Service Patrol program offers roadway assistance to motorists in need. The collaboration provides a supplemental funding source for the highly effective traffic management program.

“This new, innovative agreement will allow ODOT to generate sponsorship dollars over several years that we can ultimately use to help build some of the large transportation projects communities throughout the state tell us they want and need,” said ODOT Director Jerry Wray. “We look forward to the opportunity to work with State Farm to help keep motorists on Ohio’s highways safe.”

The sponsorship agreement allows ODOT to reduce delays and improve safety for the motoring public without requiring additional tax dollars, while highlighting the State Farm commitment to auto safety. State Farm has committed to sponsor the program for at least four years.

As part of the sponsorship program, all State Farm Safety Patrol vehicles will receive an updated look with enhanced, highly-reflective safety markings to make the vehicles more visible to motorists, especially at night. The State Farm logo will be added to the State Farm Safety Patrol trucks, on patrol operator uniforms, on State Farm Safety Patrol roadway signage that provides motorists with program information and informs them of the covered routes, as well as on 5-1-1 roadway signage.

In addition to assisting motorists, the State Farm Safety Patrol program helps improve traffic flow and reduces traffic congestion caused by stalled vehicles, while at the same time, providing safety and comfort to those stranded.

State Farm is headquartered in Bloomington, Ill. Of the company’s 18,000 agents, 730 are in communities across Ohio. State Farm is one of the nation’s and state’s leading automobile insurer, insuring one in five autos in Ohio.

“The State Farm Safety Patrol program underscores the State Farm commitment to auto safety and embodies our ’good neighbor’ philosophy,” said Susan Krieger, State Farm. “We are proud to sponsor this important program. It helps people recover from the unexpected, which is the heart of the State Farm mission.”

ODOT’s State Farm Safety Patrol program provides services Monday through Friday, from 6 a.m. to 7 p.m. on major interstates in Cincinnati, Toledo, Cleveland, Columbus, Akron/Canton, Dayton and Northern Kentucky. State Farm Safety Patrol trucks are often the first to arrive at a traffic incident and also provide an array of services to stranded motorists that include: changing flat tires, providing jump starts, adding coolant and fuel. In 2013, ODOT’s patrol trucks helped more than 90,000 customers.