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Pa. Firms Ready Staff to Meet Growing Equipment Needs

Tue May 18, 2010 - Northeast Edition
Construction Equipment Guide

Things have been very challenging in the construction equipment industry over the past few years. But through a combination of hirings and promotions, Mike Liptak, president and COO of Highway Equipment & Supply and Keystone Processing in Ephrata, Pa., said his companies are positioned, more than ever to serve its customers.

“We are ready to serve our customers in three phases: sales, service and good old-fashioned relationship building, and we are very strong despite all the economic setbacks. We have prepared ourselves to provide good service to both Highway Equipment & Supply’s and Keystone Processing’s customers,” Liptak said.

Company Growth

In recent years Highway Equipment has experienced positive growth, including the opening of the Brownstown, Pa., location, and the acquisition of a VCES location from Volvo Construction Equipment.

The company also is seeing growth in Lock Haven, Pa.

“We are seeing signs of life and light at the end of the tunnel. More sales people are quoting more equipment that indicates that things should be picking up soon. It won’t be a robust year but it will be much better than last year,” Liptak said.

A gradual increase will be good for all in the industry, said Liptak.

“If things pick up too quickly the manufactures will have a hard time getting us equipment,” he said.

Highway Equipment, Keystone Personnel

Todd Weikel, regional sales manager of Keystone Processing, is a fairly recent addition to the team.

“We are pleased to have [Todd] on board with us particularly because he has extensive experience in the aggregate industry. His knowledge and expertise has been a real asset to Keystone, especially with the new alignment and location change of Keystone’s office,” Liptak said.

“Todd has a lot of contacts in the industry and he has opened up avenues of business that we have not had business with in the past.”

Ryan Flood has been appointed to oversee the gas drilling industry projects that Highway has become involved with. Flood joined Highway Equipment & Supply Company in May of 2009 at the Drums location after spending the last few years working in Washington, D.C. Flood has a strong background working with gas drilling companies and has spent much of the past year working in different areas of Highway’s sales department and learning the backbone of the company.

Joe Rick has been with Highway Equipment for seven years as the Bobcat product sales specialist. Based at the Drums location, Rick has recently been promoted to full-line sales of northeastern Pennsylvania.

Jason Bissol has been promoted to Bobcat sales specialist for the Drums Bobcat sales region. Bissol has been at Highway Equipment for 10 years as a product support representative.

Janet Wenner has been appointed full-time to sales administrative assistant for the Drums facility. Wenner joined Highway Equipment in August 2007, working part-time assisting in different departments.

Dennis Crowley is the Volvo/Doosan road machinery sales coordinator at Highway Equipment’s Drums location. Crowley joined Highway Equipment in July 2009 and was previously employed as a sales coordinator for Volvo Construction Services in Moosic, Pa.

Ria McGee is the Volvo/Doosan road machinery parts coordinator at Highway Equipment’s Drums location. McGee joined Highway Equipment in July 2009 and was previously employed as parts coordinator for Volvo Construction Services in Moosic, Pa.

Brian Hoffman joined the Highway Equipment team in April 2010 serving in Lock Haven, Pa., as a compact sales and customer support representative for central Pennsylvania. Hoffman has 22 years experience in the construction industry.

Derrek Fink is newly appointed to compact sales and customer support for north central Pennsylvania. Fink is based out of the Lock Haven facility.

Vince Pagano is vice president of Highway Equipment & Supply. He also serves as the branch manager of the Brownstown/Ephrata, Pa., branch location and supervises Highway Equipment’s subsidiary aggregate equipment company, Keystone Processing Equipment, out of that same location. Pagano has been with Highway Equipment for nine years.

John Seroskie has been named sales manager of the Harrisburg and Brownstown, Pa., branch locations. Seroskie came to Highway Equipment & Supply company from Volvo Construction Equipment Services and has been in this industry for more than 20 years serving in various capacities.

Steve Bogovic is operations manager of Keystone Processing Equipment, a Highway Equipment & Supply subsidiary based in the Brownstown/Ephrata location. Bogovic has been with Highway Equipment for the past five years.

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