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Ransome CAT Holds Six-Hour Sales Event in Bensalem

Fri November 04, 2011 - Northeast Edition
Construction Equipment Guide

Ransome CAT held a six-hour sales event Oct. 19 in Bensalem, Pa.

Contractors from around southeastern Pennsylvania, southern New Jersey and Delaware stopped by the Caterpillar dealer’s facility at 2973 Galloway Road to check out special pricing on new and used Cat equipment, including skid steers, excavators, dozers, backhoes, compact track loaders and more.

In addition, the new Caterpillar CT660 vocational truck was prominently displayed, attracting a steady stream of both curious and interested contractors throughout the day.

Ransome held the event as both a “thank you” to its customers for their business and as a nod that the company understands the economic climate is still challenging for many contractors.

“As the local economy continues to recover, we looked at our new, used and rental inventories and thought it would be a great time to offer all of our customers some terrific incentives,” said Lee Pearson, director of marketing. “We have seen strong growth in our equipment and rental businesses, and we wanted to share our success with our customers who helped make this happen.”

Rain and wind did not appear to hamper many contractors from attending the event, a fact Pearson noted.

“We were thrilled to see so many of our friends and customers,” he said. “The event was a terrific success, and we really value that customers took time from their hectic schedules to attend. Regardless of whether or not they purchased equipment, we enjoy any opportunity we’re given to share a meal and learn about the challenges and opportunities our customers see ahead of them.”

Pearson added that Ransome CAT expects to hold similar sales events in the future and expressed gratitude to all those who attended Oct. 19.

“I sincerely thank everyone who came out, and especially everyone who found a great deal and purchased something at the sale," he said.

Ransome CAT, founded in 1916, is a Caterpillar dealership that covers southeastern Pennsylvania, southern New Jersey and northern Delaware. Ransome is among the largest and oldest family-owned companies in the tri-state area with more than 10 locations. Now known as Ransome Family of Companies, it provides sales, parts, service and support for both Caterpillar and International Trucks in the following industries: heavy construction equipment, diesel engines, power generation, marine, commercial/industrial engines and international trucks.

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