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Trico Equipment Holds Triple Threat Rodeo in N.J.

Fri July 01, 2011 - Northeast Edition
Construction Equipment Guide

Tim Kelly of Scheidler Excavating, Hightstown, N.J., places the trash can over the cone in the backhoe event.
Tim Kelly of Scheidler Excavating, Hightstown, N.J., places the trash can over the cone in the backhoe event.
Tim Kelly of Scheidler Excavating, Hightstown, N.J., places the trash can over the cone in the backhoe event. (L-R): Rui Fernandes, Eugene Bland, Dave McGinn, all of L.N. Rothberg & Son, finished third, first and second, respectively. Eugene (Gene) Bland of L.N. Rothberg & Son was big winner at Trico Equipment’s Case Triple Threat Rodeo, with a score of 272. Frank Sutton of Frank Sutton Trucking, Wall, N.J., readies himself for the wheel loader event on board the new Case F Series loader. Reviewing the rules for the Wheel Loader Roundup event (L-R) are Neil Ingraham and Andrew Volponi, both of Trico, and contestant Robert Tutela of BT Site Improvement, Toms River, N.J. Greg Freni of G.P. Freni, Erial, N.J., drops the softball in the trash cans in the Skid Steer Showdown event. Trico also had a mini-excavator event just for fun. Here, Rui Fernandes’s daughter, Jillian, gets ready to work the controls. Rui Fernandes’s company, L.N. Rothberg & Son, is based in Middlesex, N.J. Joe Costa tries to pull the soccer ball, chained to a piece of wood, under the pipe. Costa works for MC Excavating in Hillside, N.J. Mike Mulrain (L), Stavola Contracting, Tinton Falls, N.J., meets up with Frank Horan of Trico during the backhoe event. John Yocum (R), Case product support manager, review operating instructions for the skid steer event with John Horn of the Washington Township Road Department. Trico Equipment’s Karen Forte was the official scorekeeper during the Case Triple Threat Rodeo, recently held at Trico in Freehold, N.J.

Trico Equipment held a Case Triple Threat Rodeo recently in Freehold, N.J. Across the United States and Canada, Case dealerships are hosting local Triple Threat Rodeos from April to October 2011. One winner from each local rodeo and five wildcard competitors will advance to the North American Championship Event to be held at the World of Concrete Show in Las Vegas in January 2012.

There, a champion will be crowned. First prize will be a 2011 Dodge Ram 2500HD pickup truck and a 2011 Case Construction TR270 compact track loader. Second and third place winners will receive a $5,000 and $2,500 CNH Capital Card, respectively.

The winning competitor at each local event will earn a trip for two to the North American Triple Threat Rodeo Championship in Las Vegas, $500 and commemorative Triple Threat Rodeo belt buckle. Local second and third place finishers receive $250 and $100, respectively; a commemorative Triple Threat Rodeo belt buckle and a chance to become one of five Wildcard entries.

Case’s Triple Threat Rodeo consists of three events, which use the Case N Series loader/backhoe, the F Series wheel loader and the Alpha Series skid steer:

• Backhoe Bronc Buster — the backhoe is used in a series of obstacles, which includes the use of soccer and tennis balls.

• Wheel Loader Roundup — contestants use a wheel loader to pick up various transport bars off their bases and carry/move to other areas across the event space.

• Skid Steer Showdown — a bar is attached to the bucket and the contestant must carry two soccer balls (and one floating soccer ball inside of bucket) while maneuvering around cones and through F-assemblies to the final destination, without dropping the soccer balls.

Trico’s Triple Threat Rodeo drew 56 contestants. L.N. Rothberg & Son completed a rare sweep, with three of its contestants finishing in the top three:

First Place:

Eugene (Gene) Bland, L.N. Rothberg & Son, Middlesex. N.J. — Score: 272

Second Place:

David McGinn, L.N. Rothberg & Son, Middlesex, N.J. — Score: 372

Third Place:

Rui “Danny” Fernandes, L.N. Rothberg & Son, Middlesex, N.J. — Score: 395

Founded in 1948, L.N. Rothberg is a diverse contractor that specializes in all phases of paving and site construction for homeowners’ associations, property management companies, educational institutions, shopping centers and commercial and industrial projects.

John Rothberg, the company’s president, wasn’t surprised that three of his crew members performed as well as they did in the competition.

“Gene [Bland], David [McGinn] and Danny [Fernandes] are all experienced and skilled operators; and they’ve been with our company for a long time; they’re very dedicated and t hey operate all the equipment we use,” he said.

All three — Bland, McGinn and Fernandes — have worked for the company for at least two decades. McGinn, in fact, was the first employee John Rothberg personally hired in 1974.

The company almost took the top four positions as another contestant, Jeff Loesch, foreman, barely missed out, finishing fifth. He started with the company in 1994.

All Case Triple Threat Rodeo hosting dealerships offer a slew of activities geared toward families and Trico was no exception. A DJ provided music throughout the event, while children had plenty to keep themselves occupied throughout the day. Trico provided an 8 by 8-ft. sandbox in which kids could “pan for gold.” Using sifters, they sought out hidden toys and coins. Children also were given the opportunity to operate the bucket on a Case CX36B mini-excavator.

A concession truck was onsite serving hotdogs, hamburgers, sausage, cheesesteaks, chick cheesesteaks, french fries, cheese fries, egg sandwiches and sno-cones.

Local Habitat for Humanity chapters receive a donation from each Case Triple Threat Rodeo event. For this event, Trico donated $500 to the Western Monmouth Habitat for Humanity.

For more information, visit

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