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Yoder & Frey Launches Houston Auction Site

Mon January 16, 2023 - West Edition #3
Yoder & Frey


Located in Sealy, Texas, 30 mi. to the west of Houston, the yard totals 57 acres, 25,000 sq. ft. of offices and 32,000 sq. ft. of workshops and buildings.
(Photo courtesy of Yoder & Frey.)
Located in Sealy, Texas, 30 mi. to the west of Houston, the yard totals 57 acres, 25,000 sq. ft. of offices and 32,000 sq. ft. of workshops and buildings. (Photo courtesy of Yoder & Frey.)
Located in Sealy, Texas, 30 mi. to the west of Houston, the yard totals 57 acres, 25,000 sq. ft. of offices and 32,000 sq. ft. of workshops and buildings.
(Photo courtesy of Yoder & Frey.) On Dec. 15, Yoder & Frey, went live with its new Houston site, hosting its first sale, cutting the ribbon at the new purpose-built auction facility.
(Photo courtesy of Yoder & Frey.) David Hames, territory manager of Texas and the south, makes remarks at the sale.
(Photo courtesy of Yoder & Frey.)

Yoder & Frey, founders of the Kissimmee Winter Auction for heavy construction and agricultural equipment, makes ready for 2023 with the launch of a new auction site in Houston.

On Dec. 15, Yoder & Frey went live with its new Houston site, hosting its first sale, cutting the ribbon at the new purpose-built auction facility. Located in Sealy, Texas, 30 mi. to the west of Houston, the yard totals 57 acres, 25,000 sq. ft. of offices and 32,000 sq. ft. of workshops and buildings.

The first sale attracted a true home audience, with bidders from 21 states across the U.S. registering for this sale. However, it was the international audience that surprised the Yoder & Frey team, with bidders registering for the sale from UK, Mexico, Canada, Republic of Ireland, Netherlands, UAE, Australia, Belgium and Jordan. This healthy international audience was reflected in the online participation, with 70 percent of bidders using the Yoder & Frey internet bidding platform.

"As Yoder & Frey get ready for the Winter Sale in Kissimmee, Florida, on the 15th to 18th of February, we are proud to report the success the first sale at our new site in Texas," said David Hames, territory manager of Texas and the South. "Anticipating the first sale at a new site is always nerve racking, however, we had good stock, good registrations and good attendance on the day. Customer feedback was that the location suited buyers with a straight run down the i10 to the Port of Houston or down the i35 shipping to Mexico, the location works for logistics.

"Whilst we chose this site for its location, this purpose-built workspace has good workshops, wash-bays and spray booths and the Yoder & Frey team assisted consignors making-ready their inventory, conducting pre-sale valets, prepaying kit for the sale. We also had a number of local rental companies consigning machinery to this sale, so all in all, consignor and customers are very happy.

"Buying and selling with Yoder & Frey is a very personal experience as we are still a family-run business and that alone ensures we take time and care to make sure both buyers and sellers have not just a great experience but are happy with their sale or purchase."

Yoder & Frey are part of the Euro Auctions Group, an auction brand in Europe, as well as having auction sites in nearly every continent, with permanent sites in Northern Ireland, UK, Spain, Germany, Australia, United Arab Emirates and the U.S.

So, what does the Yoder & Frey site in Houston offer?

Taking care of everything: selling equipment can be time consuming, so Yoder & Frey will do all the work for you, including transportation, repairs, cleaning, global marketing, managing enquires, conducting the auction, IT sales and payment collection;

Guaranteed sale: operating an unreserved auction means every item is sold to the highest bidder on auction day;

Quick payment: sellers are paid out within 21 days;

Competitive rates: Yoder & Frey strives to have the most competitive buyers andseller's fees to make it affordable for sellers to consign plant and equipment to our auctions;

Maximum return: Yoder & Frey attracts buyers not browsers by marketing to a global audience, ensuring sellers' machines are advertised in global markets where demand is highest. Yoder & Frey's free online bidding platform allows easy access to each auction from anywhere is the world. With more than 50 percent of lots being exported, you can be assured your equipment will fetch true global market value;

Worldwide buyers: Yoder & Frey, as part of the global Euro Auctions brand, attracts loyal buyers from more than 150 countries, meaning you can be assured of a global, multi-lingual worldwide exposure;

Logistics service: experts in shipping, Yoder & Frey can advise on fast, affordable shipping and haulage directly to and from the auction site.

Repair service: Yoder & Frey offers a repair and refurbishment service at each auction site. Many sellers avail of this service, as we all know, good quality machines can fetch higher hammer prices;

Operating since 1964: Yoder & Frey is run on family values, helping people successfully sell their machines with a dedicated team of experts including, account managers, IT, marketing, customer services, accounting and so much more, all working to sell your equipment.

Finance Available

Yoder & Frey has now created a strategic partnership with Equify Financial to offer funding to all of its customers. To become pre-approved for finance at all Yoder & Frey auctions, apply for finance at www.yoderandfrey.com.

For more information, contact David Hames at 903/815-2770 or by email [email protected] or contact the main Yoder & Frey office at 419/865-3990.




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