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Thu February 28, 2013 - National Edition
Fans of Discovery Channel’s Gold Rush likely noticed a big difference this season with the addition of new equipment, which has enabled Team Hoffman to bring in more gold than any other season.
Reality TV show Gold Rush follows the trials and tribulations of down-on-their-luck men who are risking everything to strike it rich mining for gold in Alaska. Currently in its third season, the show focuses on Todd Hoffman, Dave Turin, Dakota Fred and Parker Schnabel. This year, Hoffman and Turin doubled down on equipment, personnel and mining sites — which includes KPI-JCI’s Cascade incline vibrating screen, manufactured at its Johnson Crushers International (JCI) location in Eugene, Ore., and Kolberg conveyors, manufactured at Kolberg-Pioneer, Inc. (KPI) in Yankton, S.D.
In the season opener Oct. 26, Turin and Hoffman divide Team Hoffman and manage two claims — Indian River and Quartz Creek. Turin, a quarry and mining expert who happens to be a longtime KPI-JCI customer, invested in the KPI-JCI Cascade incline vibrating screen, which is commonly used in that geographic region. Hoffman took a riskier approach and invested in a trommel screen, which is less commonly used for rock and more commonly used for topsoil and compost.
At the end of January, viewers watched as Hoffman shut down the defunct trommel screen for good and joined forces with Turin and his KPI-JCI Cascade screen on the Indian River claim.
“It will be interesting to see how the remainder of the season turns out,” said Lisa Carson, marketing manager of KPI-JCI and Astec Mobile Screens. “Discovery Channel has already promoted that one of the mining teams hits paydirt this season. Now that both Dave Turin and Todd Hoffman are using the KPI-JCI Cascade screen and conveyors on the Indian River claim, we are confident they will hit their 1,000-ounce target.”
Every Monday, KPI-JCI publishes a recap of Friday’s episode on its blog, www.factsfiguressolutions.com. The company also offers Gold Rush giveaways on its Facebook page, www.facebook.com/kpijci, and Twitter, www.twitter.com/kpijci_ams.
“This is an incredible opportunity for KPI-JCI to market its brand and products on one of cable television’s most popular shows,” Carson said. “Last year, more than 3.5 million people tuned in each Friday to see what would happen next. We’re excited to promote our brand to all of these viewers and share with them the success of the KPI-JCI Cascade screen.”
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