Fraley Construction Marketing

Brian Fraley - Thu May 02, 2019

Fraley Construction Marketing Celebrates Five-Year Anniversary

Fraley Construction Marketing will celebrate five years in business on Memorial Day. The company has continuously streamlined its market and services and experienced organic growth year after year. Fraley launched in May 2014 to bring marketing services to the architecture, engineering and construction (AEC) sector....

Brian M. Fraley - Thu October 26, 2017

5 Reasons Your Construction Firm Needs a LinkedIn Page

LinkedIn remains the undisputed champ among social media platforms for the construction industry, according to survey results rolled out at the Construction Marketing Association's 2017 Social Media Summit....

Tue August 01, 2017

Seven Ways to Take Better Construction Photos

Marketing is more image-driven than ever. You would think that would make for an easy transition in a visually driven industry like construction. Jobsites are full of eye candy, and yet many construction photos used for marketing purposes don't properly capture the action....

Brian M. Fraley - Wed June 28, 2017

Hauling Dirty Heavy Equipment Is Hazardous to Your Reputation

The job is wrapping up and your driver is picking up a dozer to haul back to the yard. The tracks are caked with dried mud and stones following grading after an extended period of rain. It's a Friday afternoon and he's barreling down the streets of a high rent district to get the machine delivered so he can start the weekend....

Tue May 23, 2017

The Secret to Taking down the 800-Pound Gorilla

How do we take down the 800-pound gorilla that dominates our market segment? It's the question that keeps many construction executives awake at night. The short answer, which we will unpack here, is that you need to start building a legacy brand....

Mon May 08, 2017

7 Email Marketing Benefits Construction Firms Leave on the Table

The construction industry leaves too much on the table when it comes to email marketing, the modern alternative to direct mail. Some firms are creating informative campaigns that get results, but most use it to spew digital advertisements that make subscribers cringe....